The industrial and institutional cleaning market is struggling to regain pre-recession growth rates, but some observers say the days of picking low-hanging fruit are over.
The soap category posted a small gain during the past year as marketers continue to roll out bars and washes that emphasize skin care benefits and scent.
What more could a marketer want? Burnham of Valeant tells us how.
Philippe Burnham, Director of Marketing - Topical Cosmeceuticals at Valeant Aesthetics, A Division of Valeant Pharmaceuticals North America LLC10.31.12