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current issue November 2015
 •  The Laundress Opens Flagship Store  •  New Anti-Aging Active at Silab  •  Innospec Attains Cosmetic GMP Certification  •  Herbalife Clears Another Legal Hurdle  •  Mary Kay Picks Location for New R&D Center

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Published November 24, 2015
The goal is social media agility. Read More »
Croda Expands in US and Around the World
Published November 24, 2015
Spends $3.5 million on Edison, NJ site. Read More »
Sexy Hair Taps James Dean
Published November 20, 2015
Late iconic actor to lead new marketing campaign in 2016 Read More »
L’Oreal’s Mizani Goes Digital
Published November 19, 2015
Develops unique meme for marketing campaign. Read More »
Ulta Hosts Mally Beauty Promotion
Published November 10, 2015
Beauty brand to interact with fans nationally. Read More »
Mary Kay Honored for Social Media Success
Published November 9, 2015
Pinterest followers up 16% this year. Read More »
SOCMA Set for Dec. 7
Published November 5, 2015
Annual Dinner at Crowne Plaza Times Square Manhattan Read More »
Dove Debuts Curly Girl Emojis
Published November 4, 2015
New download ties in to global campaign. Read More »
Herbalife Continues to Climb
Published November 3, 2015
Sales top $1 billion in quarter Read More »
New Corporate Structure Unveiled by Coty
Published November 3, 2015
Executive team moves to London. Read More »
That’s Quite an Achievement!
By Nancy Jeffries, Contributing Editor
Published November 2, 2015
The CEW honors seven beauty industry leaders. Read More »
Published November 2, 2015
Ultra/Standard, a multicultural hair care and beauty distribution company, has acquired TextureMedia, a hair care social media community. The companies say they will utilize synergies to increase product knowledge and amplify consumer education.… Read More »
Published November 2, 2015
NuGene International, Inc. reported that sales more than doubled to $536,363 in Q2. A spokesperson for the company attributed the increase to its ongoing focus on expanding its distribution through professional channels, including dermatologists, pla… Read More »
Published November 2, 2015
The Society of Cosmetic Chemists is readying for its 70th annual Scientific Meeting and Technology Showcase, which will be held Dec. 10-11 in New York City. During the meeting, the 2015 Frontiers of Science Award lecture, ”Neuroscience of Inno… Read More »
Published November 2, 2015
Georgia May Jagger is the new international spokesperson for Garnier Fructis. The campaign includes a broadcast commercial, as well as print, digital and social media advertising across major media outlets.… Read More »
Published November 2, 2015
The L’Oréal Paris “Editor in Gloss” contest was created to find a digital and social media savvy guest editor to help curate content for the brand’s digital and social platforms in 2016. The winner, who will be announc… Read More »
Published November 2, 2015
CHI has hired its  first ever celebrity ambassador—actress, singer and pop-star Zendaya, who is known for her constantly evolving look. The alliance will include an ad and marketing campaign inspired by her trend-setting looks, social medi… Read More »
Published November 2, 2015
Lancôme is expanding its commitment to St. Jude with the Moments of Happiness campaign, which includes regional in-store events with celebrity makeup artist Mickey Williams, an interactive social media “hand heart” campaign and nati… Read More »
Published November 2, 2015
Coty has entered into a definitive agreement to acquire Beamly, a digital marketing firm based in New York and London. Beamly’s main focus is on driving audience growth and engagement for consumer brands in digital media. While Beamly is a… Read More »
By Ally Dai, Happi China
Published November 2, 2015
As a relatively mature segment, hair care has experienced slower value growth than many others in recent years within China’s personal care market. This is primarily due to the saturating standard shampoos category, which accounted for 72% of h… Read More »
Beauty Connection: a Platform for the Future
Published November 2, 2015
Happi spoke to Frédéric Boned, senior director global marketing and innovation for personal care at DSM, and David Paxton, global consumer and market insight manager, about the company’s new Beauty Connection platform and how market and consumer insights are incorporated into DSM’s innovation strategy. Read More »
Davids and Goliaths
By Christine Esposito, Associate Editor
Published November 2, 2015
Big brands dominate the oral care category, but a cadre of smaller players vie for customers looking for alternatives. Read More »
Lush Is Flush with Novel Ideas
By Tom Branna, Editorial Director
Published November 2, 2015
New products are the lifeblood of every company. Lush will launch more than 200 of them. Read More »
Strobing, Contouring Big In Cosmetics Right Now
Published October 28, 2015
NPD shed light on trend in makeup that mimics skin care effects. Read More »
Sharp Competition
By Christine Esposito, Associate Editor
Published October 26, 2015
800Razors.com signs a high-profile athlete to promote its growing direct-to-consumer razor and personal care business. Read More »
By Kevin Layton, CEO of Data-Dynamix
Published October 26, 2015
How to grow your company through online channels amid aggressive competition. Read More »
Indie Brands Are Hot!
Published October 22, 2015
Kline reports on the next big acquisitions. Read More »
Sure-Fire Strategies for Cultivating Consumer Credibility
By Brian Greenberg, Entrepreneur
Published October 19, 2015
There is a connection between sales and structure. Read More »
Coty Takes On Digital Marketing Firm
Published October 19, 2015
Acquires social media specialist Beamly. Read More »
Lancôme Expands Partnership with St. Jude
Published October 16, 2015
Moments of Happiness campaign includes regional events, social media and nationwide fundraising. Read More »
Carmex Presents Winter Mint
Published October 16, 2015
Multi-packs will feature classic and limited edition flavors. Read More »
Global Handwashing Day is Oct. 15
Published October 13, 2015
Dial to promote event with assorted efforts. Read More »
L’Oreal Paris Starts Global Outreach
Published October 6, 2015
Seeking trendsetters for guest editor. Read More »
ISSA Awards Are Close...
Published October 5, 2015
Contest still open in five categories. Read More »
Genius, Average or Feeble?
Published October 2, 2015
New research from L2 ranks digital IQ in the personal care industry. Read More »
Nordstrom Adds Red Carpet Manicure
Published October 2, 2015
Full gel polish system is now available. Read More »
Published October 2, 2015
New TV and social media campaign inspired by upcoming release of 'Spectre.' Read More »
Published October 1, 2015
FaceCake Marketing Technologies, Inc. has inked a partnership with Tarte Cosmetics in which consumers will be able to search for, virtually try on and purchase Tarte products when using the ShadeScout, FaceCake’s mobile app. Launched this sprin… Read More »
Talking Point
By Christine Esposito, Associate Editor
Published October 1, 2015
For its inaugural Sustainability Dialog in Frankfurt, Clariant gathered stakeholders that included a mix of customers, third Read More »
A Design for Living
By Tom Branna, Editorial Director
Published October 1, 2015
Cornell McBride Sr. has had a range of successes during his 40-plus years in the hair care business. Read More »
Published September 30, 2015
Self-Esteem Project has dedicated page and new film. Read More »
P&G To Help Girls and Women Build Confidence
Published September 29, 2015
Sets goal to help 100 million around the world. Read More »
Paolo Giacomoni’s Take on Anti-Aging
Published September 29, 2015
Co-founder and Chief Scientific Officer at Elan Rose International on the issues impacting the industry. Read More »
A Hydroquinone Alternative
Published September 29, 2015
A hyperpigmentation solution from NuGene International. Read More »
All Detergent Expands Peanuts Campaign
Published September 29, 2015
Sun Products creates TV spots, consumer promotion for Peanuts movie release. Read More »
More Funds for Madison Reed
Published September 29, 2015
$16.1 million infusion for direct seller of DIY hair color. Read More »
NXY To Open Freestanding Stores
Published September 25, 2015
First opens Oct. 2 Los Angeles, more stores to come in 2016. Read More »
CHI Signs First Celeb Ambassador
Published September 24, 2015
Zendaya x CHI campaign officially kicks off this month. Read More »
Atlantic Coast Media Group Changes Name
Published September 24, 2015
Company behind Hydroxatone is now Atlantic Coast Brands. Read More »
Published September 17, 2015
Twitter, Instagram, SnapChat, plus a curated collection, are part of the plan from pre-show to post-show wrap up. Read More »