Ultra/Standard, a multicultural hair care and beauty distribution company, has acquired TextureMedia, a hair care social media community.
The companies say they will utilize synergies to increase product knowledge and amplify consumer education.… Read More »
NuGene International, Inc. reported that sales more than doubled to $536,363 in Q2. A spokesperson for the company attributed the increase to its ongoing focus on expanding its distribution through professional channels, including dermatologists, pla… Read More »
The Society of Cosmetic Chemists is readying for its 70th annual Scientific Meeting and Technology Showcase, which will be held Dec. 10-11 in New York City.
During the meeting, the 2015 Frontiers of Science Award lecture, ”Neuroscience of Inno… Read More »
Georgia May Jagger is the new international spokesperson for Garnier Fructis. The campaign includes a broadcast commercial, as well as print, digital and social media advertising across major media outlets.… Read More »
The L’Oréal Paris “Editor in Gloss” contest was created to find a digital and social media savvy guest editor to help curate content for the brand’s digital and social platforms in 2016.
The winner, who will be announc… Read More »
CHI has hired its first ever celebrity ambassador—actress, singer and pop-star Zendaya, who is known for her constantly evolving look. The alliance will include an ad and marketing campaign inspired by her trend-setting looks, social medi… Read More »
Lancôme is expanding its commitment to St. Jude with the Moments of Happiness campaign, which includes regional in-store events with celebrity makeup artist Mickey Williams, an interactive social media “hand heart” campaign and nati… Read More »
Coty has entered into a definitive agreement to acquire Beamly, a digital marketing firm based in New York and London. Beamly’s main focus is on driving audience growth and engagement for consumer brands in digital media. While Beamly is a… Read More »
As a relatively mature segment, hair care has experienced slower value growth than many others in recent years within China’s personal care market. This is primarily due to the saturating standard shampoos category, which accounted for 72% of h… Read More »
Happi spoke to Frédéric Boned, senior director global marketing and innovation for personal care at DSM, and David Paxton, global consumer and market insight manager, about the company’s new Beauty Connection platform and how market and consumer insights are incorporated into DSM’s innovation strategy. Read More »
FaceCake Marketing Technologies, Inc. has inked a partnership with Tarte Cosmetics in which consumers will be able to search for, virtually try on and purchase Tarte products when using the ShadeScout, FaceCake’s mobile app. Launched this sprin… Read More »