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Published December 5, 2014
They may have a reputation for forgetting wedding anniversaries and birthdays, but nearly 80% of men who make fragrance purchases plan to do so ahead of time, and two-thirds of them also know what brand they plan to purchase, according to the 2014 Me… Read More »
Published December 5, 2014
Nivea Men and the Fall Experimental Football League, a new developmental football league, have entered into a sponsorship agreement in which the Beiersdorf brand will serve as presenting sponsor of the inaugural league. This is the first time Nivea M… Read More »
Boys to Men
Published November 25, 2014
The move to manhood is never easy for moms. Read More »
Nivea Men Takes To GridIron
Published October 28, 2014
Sponsorship deal with new FXFL is a brand first. Read More »
The Scent of Southern Men
Published June 19, 2014
NPD finds regional support in fragrance sales. Read More »
Men’s Grooming Presents Big Opportunities in Asia
By Ashley Kang, Kantar Worldpanel
Published June 2, 2014
Sales of male grooming products in Asia are now growing faster than the personal care category as a whole, with a 9% increase in 2013 compared to 6% across the entire personal care market. With use of products that are exclusively “for men&rdqu… Read More »
Axe and X-Men
Published May 8, 2014
Limited edition gift sets, content and more with upcoming film. Read More »
For Men Only
By Silke Langer, Dr. Manuela Pflaumbaum, Dr. Annika Schrader, Isabell Witt and Paul Zayas, Evonik
Published March 5, 2014
In today’s fast-growing men’s grooming segment, guys want tailor-made solutions that require unique ingredients, according to Evonik researchers. Read More »
Published June 7, 2013
• The Women in Flavor and Fragrance Commerce (WFFC) is honoring Nancy Poulos and Florence Weber with Lifetime Achievement Awards this month at its recognition dinner. Poulos started her career as a lab technician for J. Manheimer, Inc. in 1977.… Read More »
The Men
Published November 9, 2005
As more men admit to caring about their looks, manufacturers are noticing their potential as customers Read More »