They may have a reputation for forgetting wedding anniversaries and birthdays, but nearly 80% of men who make fragrance purchases plan to do so ahead of time, and two-thirds of them also know what brand they plan to purchase, according to the 2014 Me… Read More »
Sales of male grooming products in Asia are now growing faster than the personal care category as a whole, with a 9% increase in 2013 compared to 6% across the entire personal care market. With use of products that are exclusively “for men&rdqu… Read More »
For some years, the European men’s grooming market has experienced slow, steady growth, reflecting a gradual change in men’s usage behavior. Often touted as the “next big thing,” the market has yet to fulfill its potential and… Read More »
Younger men are more likely to use moisturizers than their older counterparts.
Men might not like to admit that they have a skin care routine, but according to new Mintel research report on the male grooming sector, some 58% of men ages 18-24 a… Read More »