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 •  Pravana To Host National Cut-A-Thon  •  Lonza Promotes Cataldo In Personal Care  •  Hair Lightening System Now at Target  •  Better Skin, Better Sleep  •  J&J's New Approach to Beauty
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Published January 6, 2015
Dove Men+Care will return to the “Big Game”—aka Super Bowl XLIX— as an advertiser on Sunday, Feb. 1. The brand’s television commercial will introduce a new campaign, according to the Unilever brand. Dove Men+Care debute… Read More »
Published December 5, 2014
They may have a reputation for forgetting wedding anniversaries and birthdays, but nearly 80% of men who make fragrance purchases plan to do so ahead of time, and two-thirds of them also know what brand they plan to purchase, according to the 2014 Me… Read More »
Fusion Forays Into Men’s Grooming
Published September 11, 2014
Packages Anthony Brands skin care products. Read More »
The Scent of Southern Men
Published June 19, 2014
NPD finds regional support in fragrance sales. Read More »
Men’s Grooming Presents Big Opportunities in Asia
By Ashley Kang, Kantar Worldpanel
Published June 2, 2014
Sales of male grooming products in Asia are now growing faster than the personal care category as a whole, with a 9% increase in 2013 compared to 6% across the entire personal care market. With use of products that are exclusively “for men&rdqu… Read More »
Axe and X-Men
Published May 8, 2014
Limited edition gift sets, content and more with upcoming film. Read More »
Men
Published March 27, 2014
The company is stepping up its marketing efforts during the NCAA Tournament, which plays a a role in its personal care plans. Read More »
For Men Only
By Silke Langer, Dr. Manuela Pflaumbaum, Dr. Annika Schrader, Isabell Witt and Paul Zayas, Evonik
Published March 5, 2014
In today’s fast-growing men’s grooming segment, guys want tailor-made solutions that require unique ingredients, according to Evonik researchers. Read More »
Man-Scaping: The Booming Men
Published August 2, 2013
Suki Kramer weighs in on this growing consumer base. Read More »
The Men
Published November 9, 2005
As more men admit to caring about their looks, manufacturers are noticing their potential as customers Read More »