Dove Men+Care will return to the “Big Game”—aka Super Bowl XLIX— as an advertiser on Sunday, Feb. 1. The brand’s
television commercial will introduce a new campaign, according to the Unilever brand.
Dove Men+Care debute… Read More »
They may have a reputation for forgetting wedding anniversaries and birthdays, but nearly 80% of men who make fragrance purchases plan to do so ahead of time, and two-thirds of them also know what brand they plan to purchase, according to the 2014 Me… Read More »
Nivea Men and the Fall Experimental Football League, a new developmental football league, have entered into a sponsorship agreement in which the Beiersdorf brand will serve as presenting sponsor of the inaugural league. This is the first time Nivea M… Read More »
Sales of male grooming products in Asia are now growing faster than the personal care category as a whole, with a 9% increase in 2013 compared to 6% across the entire personal care market. With use of products that are exclusively “for men&rdqu… Read More »