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current issue February 2015
 •  SC Johnson Buys HomeBrands A.S.  •  Fewer Women Shopped for Beauty in '14  •  Unilever To Buy REN Skincare  •  Dr. Bronner's Adds Toothpaste  •  Chemical M&A Activity Rises
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ACI Names New Chair
Published February 25, 2015
O’Brien of Sasol to lead Board of Directors. Read More »
What
Published February 20, 2015
Edgewell Personal Care to debut July 1. Read More »
Name Dropper
By Jeremy Kerstetter, Assistant Editor
Published January 5, 2015
Butler teams up with P&G, Clorox and others. Read More »
L
Published December 5, 2014
Who made the prestigious list this year? Read More »
Vantage Names New Marketing Manager
Published December 5, 2014
Cole joins team at Lipo Chemicals. Read More »
Air Purifier Touts Febreze Name
Published October 14, 2014
Helen of Troy subsidiary markets new device. Read More »
Estee Lauder Names Senior Vice President
Published September 19, 2014
Stark-Flora to lead global marketing at company. Read More »
When Segmenting a Category, Create a Preemptive Name
By Suzanne Grayson , Grayson Associates
Published November 23, 2010
It’s not often that one can position a new product that creates a significant, brand-building opportunity. If you can newly segment an existing category—and capitalize on the ongoing energy of that category—you’re sure to have… Read More »
Published March 1, 2010
Now known as Diversey with a new corporate identity. Read More »
This Vitamin Shampoo Line Misses with Generic Name
By Suzanne Grayson, Grayson Associates
Published December 1, 2008
I select the products and ads for this column to point out valuable marketing lessons. Each audit shows where the shortfalls are; theBrandAudit, before finalization of key marketing elements to insure product success, and/or, theAdAudit, before an ad… Read More »