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Name Dropper
By Jeremy Kerstetter, Assistant Editor
Published January 5, 2015
Butler teams up with P&G, Clorox and others. Read More »
Tweezerman Names New CEO
Published December 30, 2014
Worked in emerging markets and at Beiersdorf. Read More »
Philosophy Names Hope & Grace Fund Board Members
Published December 12, 2014
Taps seven to serve, and expands sales donation to in-store and TV sales. Read More »
ACI Names Five To Board of Directors
Published November 21, 2014
Clorox, Dow Chemical, Novozymes, P&G and Stepan represented. Read More »
Air Purifier Touts Febreze Name
Published October 14, 2014
Helen of Troy subsidiary markets new device. Read More »
Estee Lauder Names Senior Vice President
Published September 19, 2014
Stark-Flora to lead global marketing at company. Read More »
When Segmenting a Category, Create a Preemptive Name
By Suzanne Grayson , Grayson Associates
Published November 23, 2010
It’s not often that one can position a new product that creates a significant, brand-building opportunity. If you can newly segment an existing category—and capitalize on the ongoing energy of that category—you’re sure to have… Read More »
This Vitamin Shampoo Line Misses with Generic Name
By Suzanne Grayson, Grayson Associates
Published December 1, 2008
I select the products and ads for this column to point out valuable marketing lessons. Each audit shows where the shortfalls are; theBrandAudit, before finalization of key marketing elements to insure product success, and/or, theAdAudit, before an ad… Read More »
Natural Ingredients in Personal Care Products
Published November 9, 2005
Natural vs Synthetic: more and more consumers demand natural products for a variety Read More »
Axe Names Space Academy Crew
Published December 11, 2013
Contest drew more than one million entries. Read More »