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Name Dropper
By Jeremy Kerstetter, Assistant Editor
Published January 5, 2015
Butler teams up with P&G, Clorox and others. Read More »
Tweezerman Names New CEO
Published December 30, 2014
Worked in emerging markets and at Beiersdorf. Read More »
Philosophy Names Hope & Grace Fund Board Members
Published December 12, 2014
Taps seven to serve, and expands sales donation to in-store and TV sales. Read More »
Air Purifier Touts Febreze Name
Published October 14, 2014
Helen of Troy subsidiary markets new device. Read More »
Estee Lauder Names Senior Vice President
Published September 19, 2014
Stark-Flora to lead global marketing at company. Read More »
When Segmenting a Category, Create a Preemptive Name
By Suzanne Grayson , Grayson Associates
Published November 23, 2010
It’s not often that one can position a new product that creates a significant, brand-building opportunity. If you can newly segment an existing category—and capitalize on the ongoing energy of that category—you’re sure to have… Read More »
This Vitamin Shampoo Line Misses with Generic Name
By Suzanne Grayson, Grayson Associates
Published December 1, 2008
I select the products and ads for this column to point out valuable marketing lessons. Each audit shows where the shortfalls are; theBrandAudit, before finalization of key marketing elements to insure product success, and/or, theAdAudit, before an ad… Read More »
Published June 11, 2007
The Lubrizol Corporation announced that its subsidiary, Noveon, Inc., has changed its name to Lubrizol Advanced Materials, Inc. The name change is part of The Lubrizol Corporation’s one-company, one- vision initiative, designed to create a comm… Read More »
Natural Ingredients in Personal Care Products
Published November 9, 2005
Natural vs Synthetic: more and more consumers demand natural products for a variety Read More »
SOCMA Names 2013 Performance Improvement Winners
By Melissa Meisel, Associate Editor
Published January 3, 2014
Who made the cut for this annual commendation? Read More »