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 •  OPI To Debut ColorPaints  •  Sales Jump 14% at CCA Industries  •  ISSA Revamps Clean Standard  •  Unilever Kicks Off Q1 With Gains  •  Q Laboratories, Inc. Hires Lemp
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ISBN Names Executive Director
Published March 6, 2015
Reavis to lead salon, spa business network. Read More »
What
Published February 20, 2015
Edgewell Personal Care to debut July 1. Read More »
Evonik Names New Head of Personal Care
Published January 6, 2015
Boinowitz brings experience to business line. Read More »
Name Dropper
By Jeremy Kerstetter, Assistant Editor
Published January 5, 2015
Butler teams up with P&G, Clorox and others. Read More »
Air Purifier Touts Febreze Name
Published October 14, 2014
Helen of Troy subsidiary markets new device. Read More »
Protect Skin, Reduce Discomfort
By Marta Rull, Cristina Davi, Elena Cau00f1adas, Juan Cebriu00e1n, Raquel Delgado, Lipotec S.A.U.
Published September 27, 2013
More people around the world claim to have sensitive skin. Lipotec researchers explain how to enhance skin’s defense against this growing malady. Read More »
When Segmenting a Category, Create a Preemptive Name
By Suzanne Grayson , Grayson Associates
Published November 23, 2010
It’s not often that one can position a new product that creates a significant, brand-building opportunity. If you can newly segment an existing category—and capitalize on the ongoing energy of that category—you’re sure to have… Read More »
Published March 1, 2010
Now known as Diversey with a new corporate identity. Read More »
This Vitamin Shampoo Line Misses with Generic Name
By Suzanne Grayson, Grayson Associates
Published December 1, 2008
I select the products and ads for this column to point out valuable marketing lessons. Each audit shows where the shortfalls are; theBrandAudit, before finalization of key marketing elements to insure product success, and/or, theAdAudit, before an ad… Read More »
Published November 29, 2007
Trade association emphasizes commitment to safety, quality and innovation Read More »