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Published July 7, 2011
Malibu C Gets in the Swim With US Water Polo Sponsorship Read More »
Loads of Innovation
By Tom Branna, Editorial Director
Published June 15, 2011
Washloads, that is. Henkel and Procter & Gamble are delighting consumers with several new laundry product launches that may help push the industry forward and category sales higher. Read More »
Published June 7, 2011
Reckitt's Resolve Laundry tops the list. Read More »
Coming Clean
By Tom Branna, Editorial Director
Published January 10, 2011
After surviving the recession, the laundry detergent category has been hurt by price wars and a dearth of innovation. But a few observers insist there are signs that things are beginning to improve. Read More »
Fels Napthas Feeling Good
By Christine Esposito, Associate Editor
Published February 2, 2010
Sales of this venerable laundry bar have skyrocketed in the past year as consumers looked for new ways to save money. Read More »