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  • Malibu C Gets in the Swim With US Water Polo Sponsorship

    July 7, 2011
    Malibu C Gets in the Swim With US Water Polo Sponsorship

  • Loads of Innovation

    Loads of Innovation

    Tom Branna, Editorial Director || June 15, 2011
    Washloads, that is. Henkel and Procter & Gamble are delighting consumers with several new laundry product launches that may help push the industry forward and category sales higher.

  • Coming Clean

    Coming Clean

    Tom Branna, Editorial Director || January 10, 2011
    After surviving the recession, the laundry detergent category has been hurt by price wars and a dearth of innovation. But a few observers insist there are signs that things are beginning to improve.

  • Fels Napthas Feeling Good

    Fels Napthas Feeling Good

    Christine Esposito, Associate Editor || February 2, 2010
    Sales of this venerable laundry bar have skyrocketed in the past year as consumers looked for new ways to save money.