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  • Stash Is New Scent from Sarah Jessica Parker

    Stash Is New Scent from Sarah Jessica Parker

    October 3, 2016
    Sarah Jessica Parker has a new fragrance called Stash that she contends is the culmination of her long love affair with scent. The aromatic woody EDP elixir spray has top notes of grapefruit zest, black pepper and sage; mid notes of cedarwood atlas,…

  • Timber, Amber and Citron New from Old Spice

    Timber, Amber and Citron New from Old Spice

    March 4, 2015
    The Old Spice brand from Procter & Gamble has rolled out three new masculine scents to its Fresher Collection. Timber, Amber and Citron are available in the brand’s antiperspirant/deodorant, deodorant, body wash and body spray SKU…

  • An Aromatic Frontier

    An Aromatic Frontier

    Melissa Meisel , Associate Editor || November 3, 2014
    Marketers are revolutionizing the category with a variety of novel scent stories for the season.

  • Powerful New Roles for Fragrance Notes

    Powerful New Roles for Fragrance Notes

    Harvey M. Fishman, Consultant || January 4, 2010
    Most products are sold based on their eye appeal, feel and claims.However, the sense of smell is also being used by marketers to attract customers.That trend is evident in a recent article in the St. Petersburg Times of Florida profiling Russell Brum…

  • Revlon Completes Redemption of Secured Notes

    August 24, 2004
    Revlon Inc., New York, NY, and its wholly-owned subsidiary, Revlon Consumer Products Corp.(RCPC), announced that RCPC has completed the redemption of all RCPS's remaining 12% SeniorSecured Notes due 2005.The aggregate outstanding principal amount red…