Multinationals and smaller household cleaning companies have made big breakthroughs in product formulations that are more environmentally-friendly than ever.
With the failed Kuwaiti deal in its rearview mirror, Andrew Liveris and his team look to the future with a new business model that focuses on growth and innovation, while reducing costs.
Still reeling from a disastrous 2008 holiday season and plummeting sales through the first half of 2009, fine fragrance marketers hope autumn launches and holiday promotions provide some much needed relief.