With shrinking household budgets hampering sales of candles and air fresheners, environmental fragrance firms are gearing up for the holidays by focusing on value and innovation.
With sales slumping in most sectors, it might be more important than ever to have packaging that communicates with consumers and helps your product stand apart from the competition.
The economic downturn has consumers trading down when it comes to eating out, and the credit crunch is sure to put a damper on new business startups. But savvy I&I marketers are readjusting their game plans to get through tough times.
In the conclusion of his journey, the author provides details on the dynamic growth of the green segment and how companies are capitalizing on the trend.