The strategy encompasses an extensive out-of-home advertising presence with the benefit of hostesses offering product testing and installations at airports.
The AAPI-co-founded brand will launch in 1,350 Ulta doors starting this month with its Pearlescence Gel Manicure Kit and Lunegloss Black Jelly Nail Serum.
Campaign continues in Dubai Duty Free shops following nature-focused installation at the Dubai Duty Free Pop-Up shop at Dubai International Airport in April.
The brand’s Soothe and Calm Organic Facial Sheet Mask and its Deep Hydration Organic Facial Sheet Mask will launch at select locations starting on March 3.