A percentage of ticket proceeds benefited GLAAD – a nonprofit focused on LGBTQ advocacy and cultural change; Hilton’s 11:11 media also made a contribution.
In partnership with Heritage of Pride NGO, Garnier creates campaign to raise awareness about HOP and educate consumers through activations on social media.
CEO Deanna Wallin calls high-traffic, coastal locations a ‘perfect match’ for its growth strategy to attract tourists, seasonal residents and shoppers.