Multinationals and smaller household cleaning companies have made big breakthroughs in product formulations that are more environmentally-friendly than ever.
With the failed Kuwaiti deal in its rearview mirror, Andrew Liveris and his team look to the future with a new business model that focuses on growth and innovation, while reducing costs.
Still reeling from a disastrous 2008 holiday season and plummeting sales through the first half of 2009, fine fragrance marketers hope autumn launches and holiday promotions provide some much needed relief.
Theres no denying that the environmental movement is reshaping the economy. But how diverse companies achieve their objectives is a different story altogether.