After surviving the recession, the laundry detergent category has been hurt by price wars and a dearth of innovation. But a few observers insist there are signs that things are beginning to improve.
Hampered by the recession, the natural personal care products market is getting back on track. But will cash-strapped consumers who switched back to conventional products return to naturals in 2011?
Fragrances found in today's household cleaning products are much more hip--and with good reason: scent can play a critical role in spurring consumers' interest and keeping them loyal to your brand.
Is your digital strategy working? Kate Barnett of L2 talks to Happi about the companies that are making the most of their online presence, and what other firms can do to improve their presence in today's connected marketplace.
Masik Collegiate Fragrances hit the road this fall with an aggressive sampling program. The goal: turn college students and alumni into fragrance�not just football�fans.