High- and low-end fragrance brands are holding their own during this recession. But mid-tier brands, like so many other consumer product categories, are suffering.
Recent patent activity in color cosmetics is summarized in this article. Trends toward natural-looking makeup, iridescence and transfer-resistance are evident.
With sales slumping in most sectors, it might be more important than ever to have packaging that communicates with consumers and helps your product stand apart from the competition.
With consumers overwhelmed by recession worries and bored by me-too products, marketers and retailers explain how to bring excitement back to the shopping experience in a special session sponsored by the Fragrance Group International.