Marketers of household and personal care products explain how their innovative ideas are making the world a better place now and for generations to come.
Recession. What recession? Despite an economic slowdown, cosmetic R&D labs continue to roll out an array of products based on a wide range of new chemistries.
Silicones provide strengthening properties, protect against heat damage from curling irons and blow dryers, and aid color retention in hair care products.
BASF researchers explain how two ingredients, ammonium cocoyl isethionate and polyquaternium-87, can help formulators create hair care products that keep color from fading.