The economic downturn has consumers trading down when it comes to eating out, and the credit crunch is sure to put a damper on new business startups. But savvy I&I marketers are readjusting their game plans to get through tough times.
Masculine products and more skin care-like ingredients are on the rise as makers of personal cleansers look to connect with grooming-conscious men and moisture-craving women. But will new products from major brands keep consumers loyal as the economy continues to wobble?
Consumers are still willing to pay for premium fragrances during an economic downturn. Classic and designer-backed scents garner the most interest, and celebrity-driven juices are down, but not out.