Moisture retentive beauty practices like serum-containing concealer, self-tanner with skincare benefits and overnight hair masks are all the buzz this winter.
Moisturizers with functionals like retinol, hair care products that dial down the protein and fragrances smelling au naturel drive current beauty searches.
As younger consumers stress environmental and social responsibility in the brands they support, transparency around sustainable and ethical sourcing is key.
This winter, consumers are looking to go ‘Expensive Brunette’ as they search for the skin-healing properties of hypochlorous acid spray to relieve skin concerns
Self-educating consumers are reading labels and conducting their own research to determine if products and ingredients align with their personal values.
Brands should consider product development opportunities where shimmer is incorporated into other rising formats like sunscreen spray which is up +18.2% YoY.