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  • OTC/Medicated | Skin Care | Sun Care

    Deb Poll Finds 48% of Parents Want Sunscreens in School (with Video)

    A new survey commissioned by Deb Group, and conducted online in May by Harris Poll among 551 US parents with children under age 18 finds that 48% percent of US parents believe schools should provide sunscreen for students to use at school. &l…
    07.19.17

  • Consumers Still Shopping in Brick & Mortar Stores

    While online shopping certainly has its  place, many products may be better suited to brick and mortar shopping, according to a Harris Poll that examined Americans’ shopping habits surrounding grooming and cosmetic staples. However, it&rsq…
    01.06.17

  • What’s America’s Financial Attitude?

    According to results of a recent Harris Poll, while attitudes haven’t changed overwhelmingly since last December, some shifts in plans for the next six months may indicate that Americans are questioning their financial prospects over the next f…
    05.02.14

  • American Spending Trends

    American Spending Trends

    Harris Poll finds signs of optimism and acceptance.
    01.22.14

  • Americans Still Wary of Greenwashing

    Harris Poll finds 59% think organic label is excuse to charge more.
    04.15.13

  • Brands with Staying Power

    The 2012 Harris Poll EquiTrend (EQ) study has assessed 1,500 brands across more than 127 product categories to identify 15 that have flexed their staying power “muscle” year after year and ranked No. 1 in their respective categories every…
    02.01.13

  • High Ranked Brands In The Equitrend Poll

    Here are the year’s highest ranked brands within in the household and personal care space, as noted in the Harris Poll EquiTrend study: Health & Beauty Products/Mass-Market Cosmetics:Physicians Formula Health & Beauty Products/Prestige…
    02.01.13

  • Exploring Brand Equity In Cosmetics

    According to the most recent Harris Poll EquiTrend study, even with all the thrills of beauty counters and makeup artists, prestige cosmetics brands are not necessarily earning the highest brand equity scores. In fact, data from this assessment of mo…
    01.31.13

  • Harris Poll Ranks Brand Equity in Household Cleaner Category

    Harris Poll Ranks Brand Equity in Household Cleaner Category

    The Harris Poll EquiTrend annual study has revealed which household brands Americans rank highest in brand equity, and the study’s cleaner brand of the year is Lysol All-Purpose Cleaner. The survey includes more than 38,000 Americans and measur…
    01.31.13