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  • Tide Pods Get Zipped

    Tide Pods Get Zipped

    April 20, 2016
    New child safety bag debuts in May 2016.

  • P&G Fabric Care Executive Hits The Road

    March 17, 2016
    Takes new post at firm that's shaking up the car insurance industry.

  • Pod Nation

    Pod Nation

    Christine Esposito, Associate Editor || January 1, 2016
    Laundry detergent sales remain steady, but where consumers are spending money and how they’re cleaning clothes is changing.

  • A Dose of Reality?

    A Dose of Reality?

    Tom Branna, Editorial Director || January 6, 2015
    Unit dose formats have provided a shot in the arm for the laundry detergent industry, but issues remain.

  • Tide Pods, CFDA Collaboration with Tracy Reese Revealed

    Tide Pods, CFDA Collaboration with Tracy Reese Revealed

    Melissa Meisel || February 10, 2014
    Washable garments celebrated on the runway at Fashion Week.

  • A Passion for Pants (and shirts, too)

    Nancy Jeffries, Contributing Editor || January 1, 2014
    As fabrics become more complex, Procter & Gamble researchers look for new ways to care for them.

  • Laundry Daze

    Laundry Daze

    Christine Esposito, Associate Editor || March 13, 2013
    From powders to single dose packs and pods, convenience and performance have driven the US detergent category over the last 50 years. And while consumers have benefitted from these all advances, they still don’t like doing laundry.

  • Where’s the Bounce?

    Where’s the Bounce?

    Tom Branna, Editorial Director || January 21, 2013
    Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive.

  • Tide Pods Have Landed

    Tide Pods Have Landed

    Tom Branna, Editorial Director || March 1, 2012
    The rollout of this multi-benefit detergent is the biggest innovation to hit the laundry category in decades, insists Procter & Gamble.