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P&G Launches Tide Turbo Clean
Published March 6, 2015
Procter & Gamble is rolling out Tide Turbo Clean, an HE-friendly laundry detergent formula. Read More »
A Dose of Reality?
By Tom Branna, Editorial Director
Published January 6, 2015
Unit dose formats have provided a shot in the arm for the laundry detergent industry, but issues remain. Read More »
Tide Pods, CFDA Collaboration with Tracy Reese Revealed
By Melissa Meisel
Published February 10, 2014
Washable garments celebrated on the runway at Fashion Week. Read More »
P&G
Published July 11, 2013
Packaging change for Tide Pods, spokesperson. Read More »
Where’s the Bounce?
By Tom Branna, Editorial Director
Published January 21, 2013
Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive. Read More »
Why Business as Usual Won’t Work Anymore
By Tom Branna, Editorial Director
Published January 21, 2013
The world is changing, and not all for the better. The global detergent industry meets in Singapore to grapple with the complexities that define this New Normal. Read More »
Tide Pods Have Landed
By Tom Branna, Editorial Director
Published March 1, 2012
The rollout of this multi-benefit detergent is the biggest innovation to hit the laundry category in decades, insists Procter & Gamble. Read More »
Published February 14, 2012
P&G trying to create a $300 million laundry care segment. Read More »
A State of Flux
By Tom Branna, Editorial Director
Published January 10, 2012
The laundry category continues to slump, as marketers face rising raw material costs and lingering pressure from retailers. What could change all that? Read More »
When Better Is Best
By Tom Branna, Editorial Director
Published February 17, 2014
Find out what it takes to be a winner of the 2014 Better Homes and Gardens Best New Product Awards. Read More »