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  • Tide Pods Get Zipped

    Tide Pods Get Zipped

    April 20, 2016
    New child safety bag debuts in May 2016.

  • Pod Nation

    Pod Nation

    Christine Esposito, Associate Editor || January 1, 2016
    Laundry detergent sales remain steady, but where consumers are spending money and how they’re cleaning clothes is changing.

  • A Dose of Reality?

    A Dose of Reality?

    Tom Branna, Editorial Director || January 6, 2015
    Unit dose formats have provided a shot in the arm for the laundry detergent industry, but issues remain.

  • Tide Pods, CFDA Collaboration with Tracy Reese Revealed

    Tide Pods, CFDA Collaboration with Tracy Reese Revealed

    Melissa Meisel || February 10, 2014
    Washable garments celebrated on the runway at Fashion Week.

  • A Passion for Pants (and shirts, too)

    Nancy Jeffries, Contributing Editor || January 1, 2014
    As fabrics become more complex, Procter & Gamble researchers look for new ways to care for them.

  • Where’s the Bounce?

    Where’s the Bounce?

    Tom Branna, Editorial Director || January 21, 2013
    Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive.

  • Tide Pods Have Landed

    Tide Pods Have Landed

    Tom Branna, Editorial Director || March 1, 2012
    The rollout of this multi-benefit detergent is the biggest innovation to hit the laundry category in decades, insists Procter & Gamble.

  • Laundry Daze

    Laundry Daze

    November 22, 2005
    Manufacturers search for ways to entice consumers by adding new benefits to existing brands.