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Tide Pods, CFDA Collaboration with Tracy Reese Revealed
By Melissa Meisel
Published February 10, 2014
Washable garments celebrated on the runway at Fashion Week. Read More »
P&G
Published July 11, 2013
Packaging change for Tide Pods, spokesperson. Read More »
Where’s the Bounce?
By Tom Branna, Editorial Director
Published January 21, 2013
Unit dose products promised to revolutionize the laundry detergent segment. But nearly a year into their launch, category growth remains elusive. Read More »
Why Business as Usual Won’t Work Anymore
By Tom Branna, Editorial Director
Published January 21, 2013
The world is changing, and not all for the better. The global detergent industry meets in Singapore to grapple with the complexities that define this New Normal. Read More »
Tide Pods Have Landed
By Tom Branna, Editorial Director
Published March 1, 2012
The rollout of this multi-benefit detergent is the biggest innovation to hit the laundry category in decades, insists Procter & Gamble. Read More »
Published February 14, 2012
P&G trying to create a $300 million laundry care segment. Read More »
A State of Flux
By Tom Branna, Editorial Director
Published January 10, 2012
The laundry category continues to slump, as marketers face rising raw material costs and lingering pressure from retailers. What could change all that? Read More »
Loads of Innovation
By Tom Branna, Editorial Director
Published June 15, 2011
Washloads, that is. Henkel and Procter & Gamble are delighting consumers with several new laundry product launches that may help push the industry forward and category sales higher. Read More »
Published April 26, 2011
New detergent to debut in July Read More »
IRI Reveals Top Launches of 2013
Published April 1, 2014
Information Resources, Inc. (IRI) has revealed its 2013 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. With 190,000 new UPCs and 9,500 new brand launc… Read More »