The industrial and institutional cleaning market is struggling to regain pre-recession growth rates, but some observers say the days of picking low-hanging fruit are over.
The soap category posted a small gain during the past year as marketers continue to roll out bars and washes that emphasize skin care benefits and scent.
Using Mother Nature as inspriation, cosmeceutical marketers are pursuing antioxidant vitamins, minerals and other plant-based ingredients to bolster product lines.
David Sprinkle, Publisher & Research Director, Packaged Facts09.15.12