Unilever has teamed up with Philadelphia Eagles’ running back DeMarco Murray.
Launching in stores nationwide this month, the Get Game Ready campaign offers men grooming options from products across the Unilever men’s personal care portfo… Read More »
Sales: $32.8 billion
Key Personnel: Michael Treschow, chairman; Paul Polman, chief executive officer; Jean-Marc Huët, chief financial officer; Douglas Baillie, chief human resources officer; David Blanchard,… Read More »
It may not be the pits, but it’s certainly not coming up roses, either. Regarded by many Europeans as a functional daily essential, deodorants have long been a relatively unexciting product category and posted just a 2% gain in 2013 (the latest… Read More »
Vaseline Intensive Care Healing Serum ($7.99) is a new range of skin care that brings the power of highly concentrated, healing ingredients to the brand’s first-ever moisturizing body care serum. The formula contains three key ingredients: PPAR… Read More »
Sales: $36.8 billion
Key Personnel: Paul Polman, chief executive officer; Jean-Marc Huët, chief financial officer; Douglas Anderson Baillie, chief HR officer; David Blanchard, chief R&D officer; Alan Jope, pr… Read More »
Regarded by many Europeans as a functional daily essential, deodorants have long been a relatively unexciting product category and posted just 2% growth in 2013, according to Euromonitor. However, innovative formats and a trend toward “chemical… Read More »
Body care has some way to go before it catches up to facial skin care in European markets. A much smaller and less sophisticated market, body care was valued by Euromonitor at $4.3 billion in Western Europe and $900 million in Eastern Europe in 2013,… Read More »
For fiscal 2013 at Unilever, sales rose 4.3% to €49.8 billion ($67.5 billion). Operating profit rose 8% to €7.5 billion ($10.2 billion) and net profit also increased, up 9% to €5.3 billion ($7.2 billion). Personal care sales climbed 7.… Read More »
Vaseline Spray & Go Moisturizer has created the “Max the Morning” campaign featuring celebrity mom and best-selling author Nia Vardalos.
Best known for her role in the movie “My Big Fat Greek Wedding” and the best-selling… Read More »
The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market.
However, demographic factors, such as ge… Read More »
The European body care market has posted only modest value growth of 7% during the past five years, topping $4.8 billion in 2012, according to the latest Datamonitor research. A major reason is that most women do not consider body care as a “mu… Read More »
This multibillion-dollar global business, born of soap bars and margarine, reaches millions of consumers each day. As it moves into its third century, Unilever is focused on doubling revenues while simultaneously decreasing its impact on the Earth’s resources.
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Sales: $32.9 billion
Key Personnel: Paul Polman, chief executive officer; Doug Baillie, chief human resources officer; Geneviéve Berger, chief research and development officer; Jean-Marc Huët, chief finan… Read More »
Korres is a Greek skin care brand with roots in Athens’ first ever homeopathic pharmacy. The first Korres product was an aromatic herbal syrup with honey and aniseed, a recipe inspired by rakomelon, a warming spirit-with-honey concoction, which… Read More »
There is so much fall-off between the new Bioré Steam Activated Cleanser concept and its actual use, that we are showing the two TheBrandAudit scores separately (see chart next page). The Bioré price in a local chain drug is $7.99 for 5… Read More »
Sales: $26.2 billion
Paul Polman, chief executive officer; Michael Treschow, chairman; Jean-Marc Hüet, chief financial officer; Douglas Anderson Baillie, president, Western Europe; Professor Genev… Read More »
Have you asked yourself those two questions when, one, you are developing a new product, and two, writing or evaluating the ad or display headline? One last question, are you getting tired hearing about “target marketing?” We don’t… Read More »
All things to all men? Or women? Or both? Unilever is testing whether its ubiquitous, but highly successful, female brand, Dove, can work its magic on men, too. The company has launched Dove Men+Care in Italy this fall, and there is talk of expanding… Read More »