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Published September 1, 2015
Unilever has teamed up with Philadelphia Eagles’ running back DeMarco Murray. Launching in stores nationwide this month, the Get Game Ready campaign offers men grooming options from products across the Unilever men’s personal care portfo… Read More »
DeMarco Murray Signs with Unilever
Published August 12, 2015
Eagles' RB reveals his personal style. Read More »
1. Unilever
Published August 3, 2015
United Kingdom www.unilever.com Sales: $32.8 billion Key Personnel: Michael Treschow, chairman; Paul Polman, chief executive officer; Jean-Marc Huët, chief financial officer; Douglas Baillie, chief human resources officer; David Blanchard,… Read More »
CoverGirl, Herbal Essences and Vaseline Top Ad List
Published July 9, 2015
Ace Metrix names winning personal care campaigns. Read More »
By Imogen Matthews
Published July 1, 2015
It may not be the pits, but it’s certainly not coming up roses, either. Regarded by many Europeans as a functional daily essential, deodorants have long been a relatively unexciting product category and posted just a 2% gain in 2013 (the latest… Read More »
New Vaseline Intensive Care Healing Serum
Published May 1, 2015
Vaseline Intensive Care Healing Serum ($7.99) is a new range of skin care that brings the power of highly concentrated, healing ingredients to the brand’s first-ever moisturizing body care serum. The formula contains three key ingredients: PPAR… Read More »
New Vaseline Intensive Care Healing Serum
Published March 24, 2015
Body care product touts three key ingredients. Read More »
Vaseline Thinks Big with New SKU
By Melissa Meisel, Associate Editor
Published December 15, 2014
A sweet scent and a bewjeweled style for the holidays. Read More »
Whiten Teeth In Transit
By Cosmetic Dentists Lowenberg, Lituchy & Kantor, Dental experts
Published August 25, 2014
Dental experts shed light on ways to keep chompers bright. Read More »
1. Unilever
Published August 1, 2014
United Kingdom www.unilever.com Sales: $36.8 billion Key Personnel: Paul Polman, chief executive officer; Jean-Marc Huët, chief financial officer; Douglas Anderson Baillie, chief HR officer; David Blanchard, chief R&D officer; Alan Jope, pr… Read More »
Sluggish Growth For Euro Deos
By Imogen Matthews, Consultant
Published July 2, 2014
Regarded by many Europeans as a functional daily essential, deodorants have long been a relatively unexciting product category and posted just 2% growth in 2013, according to Euromonitor. However, innovative formats and a trend toward “chemical… Read More »
It’s a Bum Wrap For Body Care
By Imogen Matthews
Published June 2, 2014
Body care has some way to go before it catches up to facial skin care in European markets. A much smaller and less sophisticated market, body care was valued by Euromonitor at $4.3 billion in Western Europe and $900 million in Eastern Europe in 2013,… Read More »
Winning Packaging...More or Less
By Tom Branna, Editorial Director
Published June 2, 2014
The best bottles, tubes, tubs and dispensers look great, work right and improve a product’s environmental profile, say industry experts. Read More »
Unilever, Emerging
Published April 24, 2014
Q1 sales rise in developing regions. Read More »
Men
Published March 27, 2014
The company is stepping up its marketing efforts during the NCAA Tournament, which plays a a role in its personal care plans. Read More »
Published March 5, 2014
For fiscal 2013 at Unilever, sales rose 4.3% to €49.8 billion ($67.5 billion). Operating profit rose 8% to €7.5 billion ($10.2 billion) and net profit also increased, up 9% to €5.3 billion ($7.2 billion). Personal care sales climbed 7.… Read More »
‘Good Progress in Tough Markets’ at Unilever
Published January 21, 2014
How did this household and personal care giant fare for the year? Find out here. Read More »
Unilever To Cut SKUs and People
Published December 5, 2013
Will reduce lineup by 30% and cut 2,000 jobs in the new year. Read More »
Unilever Banks on Beauty for Growth
Published October 24, 2013
Q3 revenue is down but personal care delivers volume. Read More »
Painting the World
By Melissa Meisel, Associate Editor
Published September 4, 2013
The past 50 years of cosmetics has been colorful, to say the least, according to industry insiders. Read More »
1. Unilever
Published August 2, 2013
United Kingdom www.unilever.com Sales: $35.9 billion Key Personnel: Michael Treschow, chairman; Paul Polman, chief executive officer; Jean-Marc Huët, chief financial officer; Genviéve Berger, chief science officer; David Blanchard, chie… Read More »
Published July 10, 2013
Vaseline Spray & Go Moisturizer has created the “Max the Morning” campaign featuring celebrity mom and best-selling author Nia Vardalos. Best known for her role in the movie “My Big Fat Greek Wedding” and the best-selling… Read More »
Europeans Don’t Sweat the AP/Deo Market
By Imogen Matthews, Consultant
Published July 10, 2013
The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market. However, demographic factors, such as ge… Read More »
Body Care Shows Modest Growth
By Imogen Matthews
Published June 6, 2013
The European body care market has posted only modest value growth of 7% during the past five years, topping $4.8 billion in 2012, according to the latest Datamonitor research. A major reason is that most women do not consider body care as a “mu… Read More »
Advancements in Efficacy
By Melissa Meisel, Associate Editor
Published May 3, 2013
What's new in skin care? Read More »
Published March 22, 2013
Features 360-degree technology in three variants. Read More »
Unilever’s Universe
By Christine Esposito , Associate Editor
Published February 12, 2013
This multibillion-dollar global business, born of soap bars and margarine, reaches millions of consumers each day. As it moves into its third century, Unilever is focused on doubling revenues while simultaneously decreasing its impact on the Earth’s resources. Read More »
Published December 28, 2012
Polyethylene beads to be phased out by 2015. Read More »
1. Unilever
Published August 6, 2012
United Kingdom www.unilever.com Sales: $32.9 billion Key Personnel: Paul Polman, chief executive officer; Doug Baillie, chief human resources officer; Geneviéve Berger, chief research and development officer; Jean-Marc Huët, chief finan… Read More »
Published April 26, 2012
Acknowledges financial challenges amidst sales growth. Read More »
By Harold Faust, Calumet Penreco, LLC
Published March 1, 2012
In the past decades, extensive research has been conducted to measure the safety and effectiveness of mineral oil and petrolatum. Read More »
Published August 24, 2011
Brynwood Partners picks up the brands as part of divestiture. Read More »
1. Unilever
Published August 11, 2011
Noxema is making a comeback this year with new products. United Kingdom www.unilever.com Sales:$28.5 billion Key Personnel: Paul Polman, chief executive officer; Jean-Marc Huët, chief… Read More »
Published July 8, 2011
A Demand for Luxury Gets L’Oréal Off to a Good Start Read More »
Published March 11, 2011
ACI Calls for Coordination Of Green Chemistry Guidelines Read More »
Korres Lip Butter Glaze
Published January 21, 2011
Korres is a Greek skin care brand with roots in Athens’ first ever homeopathic pharmacy. The first Korres product was an aromatic herbal syrup with honey and aniseed, a recipe inspired by rakomelon, a warming spirit-with-honey concoction, which… Read More »
Published January 11, 2011
Says can support some claims, recommends certain modifications. Read More »
Taylor Swift is the Face of Covergirl Natureluxe
Published January 7, 2011
Taylor Swift is the Face of Covergirl Natureluxe Read More »
Prestige Makeup Sales Start to Perk Up
Published November 23, 2010
Prestige Makeup Sales Start to Perk Up Read More »
Vaseline Celebrates 140th Anniversary with New Look
Published November 4, 2010
Vaseline Celebrates 140th Anniversary with New Look Read More »
Permission-to-Believe Is the Tool of Conviction
By Suzanne & Bob Grayson , Grayson Associates
Published November 4, 2010
Perricone MD Cold Plasma Maybelline Age Rewind Origins Brighter By Nature SPF 35 L’Oreal go 360o Clean Advertising, regardless of t… Read More »
Published October 12, 2010
Milestone comes with new packaging, SKU and campaign. Read More »
Published September 27, 2010
Will spend $3.7 billion for A-C. Read More »
Published September 9, 2010
Skin care brand is set for broad expansion. Read More »
Good Positioning Is Not Enough; The Product Must Deliver!
By Suzanne Grayson, Grayson Associates
Published August 3, 2010
There is so much fall-off between the new Bioré Steam Activated Cleanser concept and its actual use, that we are showing the two TheBrandAudit scores separately (see chart next page). The Bioré price in a local chain drug is $7.99 for 5… Read More »
1. Unilever
Published July 30, 2010
United Kingdom www.unilever.com Sales: $26.2 billion Key Personnel: Paul Polman, chief executive officer; Michael Treschow, chairman; Jean-Marc Hüet, chief financial officer; Douglas Anderson Baillie, president, Western Europe; Professor Genev… Read More »
Published May 25, 2010
Living Proof garners brightest new start-up. Read More »
Who’s It For…and What’s in It for Them?
By Suzanne and Bob Grayson, Grayson Associates
Published April 29, 2010
Have you asked yourself those two questions when, one, you are developing a new product, and two, writing or evaluating the ad or display headline? One last question, are you getting tired hearing about “target marketing?” We don’t… Read More »
Dove Tests Its Male Appeal with New Grooming Line
By Colin Hession, Consultant
Published November 9, 2009
All things to all men? Or women? Or both? Unilever is testing whether its ubiquitous, but highly successful, female brand, Dove, can work its magic on men, too. The company has launched Dove Men+Care in Italy this fall, and there is talk of expanding… Read More »
Published September 21, 2009
A U.S. launch may be waiting in the wings. Read More »