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  • BASF To Build Vitamin A Plant in Ludwigshafen

    November 2, 2016
    GERMANY: BASF has started planning for the construction of a new world-scale plant for vitamin A in Ludwigshafen. The new facility will increase the company’s total annual production capacity of vitamin A by 1,500 metric tons. With the plann…

  • Curls Adds Liquid Vitamin

    Curls Adds Liquid Vitamin

    October 21, 2016
    Natural hair care brand takes beauty-from-within approach.

  • Vitamin E Big  at The Body Shop

    Vitamin E Big at The Body Shop

    September 1, 2016
    Sometimes skin needs an extra shot of hydration. The latest solution from The Body Shop is the Vitamin E range. Boosted by 100% natural origin hyaluronic acid, each product is packed with extra moisture to prep, protect, target and even replenish you…

  • Radical C Powder-to-Cream  Vitamin C

    Radical C Powder-to-Cream Vitamin C

    August 1, 2016
    Licensed esthetician and cosmetic formulator Mary Schook has brought to market a unique proprietary powder-to-cream vitamin C formulation and delivery system called Liquid Gold Radical C ($59). Radical C is shaken or dusted over cleansed skin and the…

  • The Body Shop Launches Vitamin E Collection

    The Body Shop Launches Vitamin E Collection

    July 5, 2016
    Storewide skin care also supports eco initiative.

  • A Strong D-fense Courtesy of Inter'Actifs

    May 18, 2016
    White peony extract has vitamin D-like qualities.

  • Showa Denko Showcases Vitamin C Derivative

    June 1, 2015
    The buzz at Showa Denko includes Apprécier (APPS), a novel vitamin C derivative that is characterized by its strong and immediate penetration into the skin, according to the company.  In recent years, hyperpigmentation and sun damage hav…

  • The Anti-Aging Power of Topical Vitamins

    The Anti-Aging Power of Topical Vitamins

    Navin M. Geria, Consultant || February 7, 2014
    The arrival of a new year can be such a motivating event to make improvements in one’s life. If it’s February, most folks have already forgotten the resolution they made on January 1. But no matter what the calendar reads, it is always a…

  • Buyer

    Buyer's Guide

    January 26, 2012
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  • This Vitamin Shampoo Line Misses with Generic Name

    This Vitamin Shampoo Line Misses with Generic Name

    Suzanne Grayson, Grayson Associates || December 1, 2008
    I select the products and ads for this column to point out valuable marketing lessons. Each audit shows where the shortfalls are; theBrandAudit, before finalization of key marketing elements to insure product success, and/or, theAdAudit, before an ad…