Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue April 2015
 •  Save Your Seat at Happi's Brand Building Breakfast  •  Despite Global Tensions, Execs Expect Growth  •  Sizzling Somers  •  Suavitel Adds In-Wash Scent Booster  •  Bergdorf Goodman Picks Up Caron Paris
Print

Socially-responsible Nirvana Candles, Soquel, CA



Published November 15, 2005
Related Searches: wax brand introduced printed
Post a comment
Socially-responsible Nirvana Candles, Soquel, CA, introduced a new branding strategy aimed at building customer loyalty and name recognition with prominent logos imprinted on the back of each candle and new hang tags describing each stenciled candle symbol and the company’s history. Nirvana also added six stenciled symbols to the Mystics and Good Fortune candle lines, and a new petite candle for under $10. Additionally, the top seven Mystics symbols are available in vegetable wax versions.


blog comments powered by Disqus