11.22.05
Rusk, a Conair company, introduced the Being hair styling line. Products include Being Strong gel to define, slick and shape hair; Being Wild pliable styling paste; Being Gutsy styling crème; Being Smooth, to tame frizzies; Being Primitive clay; Being Undressed, a pomade, wax and treatment all in one; Being Shocked adhesive; Being Flexible spray and Being Rubber gum. The line also includes a shampoo and conditioner.