Inter Parfums, SA the Paris-based subsidiary, will develop all new product categories for the Roxy and Quicksilver beands. The two brands are significant for the global youth market and reflect the heritage and culture of surfing, skateboarding and snowboarding.
The first new product line under the agreement, a Roxy fragrance family, will be introduced in late 2007, followed by a Quiksilver suncare line.
Bernard Mariette, president of Quiksilver Inc. stated, "With the signing of the license agreement with Inter Parfums, we are adding a new dimension to our strategic vision for our brands, which truly have come to represent a global lifestyle for youth and outdoor sports.”
Jean Madar, chairman & chief executive officer of Inter Parfums, Inc. noted, "We are very enthusiastic about our new association with Quiksilver, Inc., the world's leading outdoor sports lifestyle company. We believe we can successfully leverage the passion and loyalty of the Roxy and Quiksilver brands to bring their customers exciting new products."
Philippe Benacin, president of Inter Parfums, SA added, "Roxy and Quiksilver are exceptional brands with global recognition among the large and growing population of active, outdoor-oriented youth. This agreement is a major step forward for each of our companies as it gives us the opportunity to extend our respective strategies and create growth and value for our shareholders as well as for consumers. We are pleased with this opportunity to not only create and distribute yet another great line of fragrances and personal care cosmetics, but to build a strong new relationship with an important partner in the global consumer marketplace."