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Duane Reade Rolls Out Eco-Friendly New Products

April 22, 2010

Expanded offerings in household and personal care.

New York's largest drugstore chain, Duane Reade, is again giving New Yorkers what they asked for by greatly expanding its green and organic offerings.

Right in time for Earth Day, the company is launching dozens of new products in the household, grocery and personal care categories, some of which will be launched under Duane Reade's two primary private brands, Apt. 5 (household goods) and DR Delish (grocery).

"We are delighted to have developed eco-friendly and healthy offerings that we are confident will meet New Yorkers' increasing demand and interest in building 'green' lifestyles," said Joe Magnacca, chief merchandising officer. "We believe that 'every little bit counts,' as we help New Yorkers make manageable changes to their everyday lives that, taken together, can have a meaningful impact."

The company's eco-friendly household goods lineup includes EcoStore laundry liquid and Method laundry detergent and Dapple Baby-Safe Toy & Surface cleaner. In the personal care aisles, Duane Reade is launching DR Rich Skin Creme (natural aloe vera, vitamin E and cocoa butter), EcoStore baby shampoo and baby moisturizer and Prevail glycerin soaps.

In addition to the products listed above, Duane Reade will also begin selling a reusable tote bag for $0.99.

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