Breaking News

Clorox Expands "Ingredients Inside" Program

February 10, 2011

Includes information on preservatives, dyes, fragrances.

The Clorox Company is now disclosing the additional information about its products through its “Ingredients Inside” program, including the specific identity ofpreservatives, dyes and fragrance ingredients in all U.S. and Canadian cleaning, disinfecting andlaundry products,

The move expands upon Clorox's listing of activeingredients, which has been provided to consumers over the last two years.

The palette of fragrance ingredientsare listed by the company in numerical and alphabetical order. Clorox is alsoincluding a link to a PDF file that includes each fragrance ingredient's CAS Registry Number as well as the fragrance chemicalnames, provided by the International Union of Pure and Applied Chemistry(IUPAC).

Additionally, Clorox has begun the ongoing process of adding a notice on all product labels that states: "A list of this product's ingredients is available at www.CloroxCSR.com.”

"We know how important it is to help people make informed choices about the products they use in and around their homes," said Clorox chairman and CEO Don Knauss. "This additional information about our products is a natural next step to take for our Ingredients Inside program as we continue to drive transparency and industry leadership in the area of product ingredient communication."
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.