Breaking News

Clorox Expands "Ingredients Inside" Program

February 10, 2011

Includes information on preservatives, dyes, fragrances.

The Clorox Company is now disclosing the additional information about its products through its “Ingredients Inside” program, including the specific identity ofpreservatives, dyes and fragrance ingredients in all U.S. and Canadian cleaning, disinfecting andlaundry products,

The move expands upon Clorox's listing of activeingredients, which has been provided to consumers over the last two years.

The palette of fragrance ingredientsare listed by the company in numerical and alphabetical order. Clorox is alsoincluding a link to a PDF file that includes each fragrance ingredient's CAS Registry Number as well as the fragrance chemicalnames, provided by the International Union of Pure and Applied Chemistry(IUPAC).

Additionally, Clorox has begun the ongoing process of adding a notice on all product labels that states: "A list of this product's ingredients is available at”

"We know how important it is to help people make informed choices about the products they use in and around their homes," said Clorox chairman and CEO Don Knauss. "This additional information about our products is a natural next step to take for our Ingredients Inside program as we continue to drive transparency and industry leadership in the area of product ingredient communication."
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market