Breaking News

DSM Unveils New Corporate Brand, Logo, Tag Line

February 24, 2011

"Bright Science. Brighter Living" reflects new strategy.

With itsportfolio restructuring complete, DSM has unveiled its new corporate presence, complete with a new logo and tag line. According to the company, the new DSM is summed up by the new tagline: “Bright Science. Brighter Living.”

The new brand is a reflection of the overall positioning of the company, according to DSM, and stands for the company’s strategy, its culture and the way DSM wants its employees to work together.

“With the portfolio restructuring completed, with our new strategy that focuses on growth, with the culture change on the road, and with our One DSM philosophy, this is the time to mark the new DSM, internally and externally,” said Feike Sijbesma,
CEO/chairman of the DSM managing board.

The new logo features a mix and overlay of colors that is said to represent the diversity of DSM people and the unique combination of DSM global talents and technologies, working together to create innovative and sustainable solutions in a variety of businesses (nutrition, health and materials). The logo also conveys dynamic motion, a sense of movement because the company is constantly looking to evolve in an ever changing world and has great track record in doing so, according to DSM.

More info: www.dsm.com
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.