Breaking News

Beyonce Pulse Unveiled at Coty

June 17, 2011

Bluebird Orchid is at the heart of singer's next scent.

Coty Beauty has launched the newest scent in the Beyonce Parfums portfolio—Beyonce Pulse. Debuting in September 2011, Pulse will join the globally successful Heat and Heat Rush collections.

Reflective of Beyonce's incredible energy and powerful femininity, the fresh notes in Beyonce Pulse intermingle to create a unique citrus, floral gourmand, anchored by Beyonce's favorite flower, the orchid, according to the company.

The launch will be supported with substantial global integrated sales and marketing activity including a dynamic print and TV ad campaign starring Beyonce, to be featured in more than 60 countries. Additionally, social media and online programs will speak to Beyonce's robust global fan base via e-commerce, Twitter and Facebook. Pulse TV ads will begin airing August 2011.

At the heart of Beyonce Pulse is the enticing Bluebird Orchid, renowned for its curvaceous shape, distinctive blue-indigo color and enchanting scent. The mysterious, unique orchid has never before been featured in fragrance, and is displayed to perfection in Beyonce Pulse, according to Coty.

"Pulse truly is a game changer in the category," said Mormoris. "We have been able to for the first time meld citrus and gourmand for a truly innovative product. That coupled with Beyonce's signature energy and style makes Pulse distinctive in every way. It's sure to become an iconic fragrance."

The Beyonce Pulse Collection will be available September 2011 at select perfumery chains and fine department stores across the globe.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?