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HBA Global Reports 4% Gain in Attendance



Published July 30, 2012
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With more than 81% of the HBA Globalaudience influencing the purchase of products and services for brand development of cosmetics, fragrances, personal care and skin care lines, the atmosphere at the event was all about business.More than 16,615 health and beauty professionals converged under one roof to source new suppliers, gain knowledge on industry trends, and develop new business relationships, according to show organizers.


Boasting a 4% increase in attendance, the recently concluded HBA Global took place from June 19-21 at the Jacob K. Javits Convention Center in New York.All the major brands were in attendance including Avon, Coty, Estee Lauder, L’Oreal, Revlon, Procter & Gamble, LVMH, and Unilever, the organizer said.


In addition, HBA Global was an important forum for many emerging and niche brands and remains unmatched in providing information and resources needed to get new products to market.


More than 15 countries were represented as international resources with the majority from the United States.


The launch of the SPLASH Pavilion, whichfeatured 30 emerging brands, added excitement and buzz to the exhibit floor.More than 40 beauty bloggers and press took part in a media tour and many attendees visited the area to discover and test new finished goods.

The educational component of HBA Global delivered a comprehensive learning experience for cosmetic, fragrance, personal care and skin care brand manufacturers.Covering the entire spectrum of product development, the conference had more than 60 sessions that included best practices and interactive classes on brand management, consumer engagement, skin care, naturals and organics, packaging and design, ingredients and other hot topic areas.


Key sessions for HBA Global conferecethis year included Megatrends Driving Beauty Innovations; New Perspectives in Beauty Retailing; The Personal Touch: The Relationship Between Brand Transparency and Success; Product Development for Brand Managers: Understanding Technical Thinking; Unlocking Creativity for Packaging Innovation; Social Influence in Skin Care and Beauty; Devices: The New Frontier for Skincare and Personal Care; and Anti Aging 2: Synergies, Peptides and Beyond.


The HBA VIP Program continued to draw buying teams from major brands and niche players with an on-site VIP Lounge conducive to doing business, said the organizer, which said VIPs came from Amway, Avon, Bare Escentuals, Benefit Cosmetics, Bliss, Chanel, Clinique, Colgate Palmolive, Coty, Elizabeth Arden, Fresh, InterParfums, Johnson & Johnson, Kate Somerville, La Mer, Lord & Taylor, Maybelline, Nordstrom, Nu World Beauty, Shiseido, Unilever, Victoria Secret’s Beauty and Zotos International to name a few.


The opening keynote panel, led by Jane Larkworthy, Beauty Director, W Magazine offered candid insight from color cosmetic favorites like Deanna Kangas, CEO, Stila Cosmetics, make-up artist and entrepreneur Sonia Kashuk, hair care innovator Jim Markham, founder and CEO, ColorProof, Evolved Color Care, and fragrance powerhouse, Catherine Walsh, SVP, Coty Prestige.


The 20th Anniversary & Industry Awards Celebration, hosted by lifestyle and beauty expert, Lady Emmy, and the presentation ofthe International Package Design Awards (IPDA), and attendees’ choice for exhibitor new products and the best of SPLASH.

In 2013, HBA Global Expo & Conference will take place June 18-20, again at the Jacob K. Javits Convention Center.For more information on HBA Global Expo Events and to exhibit, contact sales@hbaexpo.com.


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