Breaking News

Murad Inc. has relaunched its website, Murad.com, with Guidance providing web development and in

November 6, 2012

• Murad Inc. has relaunched its website, Murad.com, with Guidance providing web development and integration services.

In addition to building a feature-rich homepage, category page and shopping cart, Guidance greatly improved Murad.com’s merchandising capability with the development of a feature rich-product detail page, which includes tabbed navigation customer reviews, product details and ingredients, as well as “how to use” information. Additionally, the page includes a “Customers Also Liked” cross-sell feature and integration with Facebook, Twitter, Pinterest and Google+ to encourage expansion of the company’s social networks.

The new site also features a multi-step, skin analyzer that recommends a personalized skincare regimen.
  • Wensman Joins Macadamia Beauty

    February 27, 2017
    Brings experience from Paul Mitchell, Urban Decay and more.

  • Care for Your Hair

    Care for Your Hair

    Melissa Meisel, Associate Editor||February 27, 2017
    Salon expert Richard Jay talks about protecting tresses.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.