Dr. Fresh has new toothpaste foam and new brushes.
FireFly Fluoride Foam Toothpasteis said to break new ground in the toothpaste category with a novel format that takes the drudgery and mess out of brushing. It has a bubble gum flavor. The FireFly Ready Go Brush has a flashing light that changes from green to yellow to red. It also has a suction cup holder that allows it to be stored upright and hygienically, making sure it does not collide with other toothbrushes or germs on the bathroom counter.