Anti-aging skin care is the largest segment in the facial skin care category, according to Mintel, holding nearly 40% of the market. But it’s not just Baby Boomers buying up these products; incorporation of anti-aging lotions, serums and creams into one’s regimen is starting at a younger age than ever before.
According to findings from The NPD Group’s latest Women’s Skincare In-Depth Consumer Report, 39% of women ages 25-34 say anti-aging is an important benefit they look for in facial skin care products. This is a significant jump from the 18-24 year old age group where only 19% of women feel anti-aging is important.
“Gen Y is at an age when they are facing many changes, including in their skin and the way they look in general,” said Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc. “This group still has skin care concerns from their youth like oily skin, breakouts, and keeping acne at bay. But they also start to shift their focus toward preventing wrinkles and lightening their dark spots caused by sun damage.”
“Open to learning, reachable and seeking solutions, Gen Y women are a critical age group for skin care marketers to target now, as they are beginning to develop skin care regimens that are likely to follow them throughout the rest of their lives,” concluded Grant.
Happi scanned the category for innovative products. From lotions to crèmes to devices, here’s a look at some recent anti-aging launches:
• Elemis Pro-Collagen Cleansing Balm ($60) is a luxurious makeup-melting cleansing balm featuring a unique and sophisticated fusion of fragrant oils and waxes designed to break down micro-particles of makeup, absorb excess sebum and lift impurities without stripping the skin of its essential oils.
The product’s a signature blend of geranium, lavender, chamomile, eucalyptus, ho wood, orange, menthol and clove is combined with high-quality wheatgerm, oat, starflower and elderberry oils and then perfectly fused with mimosa and heaven-scented rose wax allowing for your most indulgent cleansing experience, said the company.
More info: TimetoSpa.com
• L’Oréal Paris introduced the phenomenon of instant blurring effects to the masses with the launch of Revitalift Miracle Blur Instant Skin Smoother Finishing Cream in early 2013. Now, the brand broadens the Miracle Blur portfolio to provide a solution for approximately 50% of consumers who claim to have oily/combination skin types. Like the original, Revitalift Miracle Blur Oil-Free ($24.99) helps erase the look of fine lines, wrinkles and pores for a virtually flawless-looking skin in 30 seconds—but this new formula is ideal for those who seek an oil-free option for achieving instant skin gratification. The oil-free, non-SPF formula is formulated with silica, a mineral known for its oil-absorbing properties, and has an innovative texture that blends seamlessly into skin for a clean, silky-smooth finish.
More info: www.lorealparisusa.com
• Billed as the “Golden Ticket” in anti-aging skin care, L’Occitane introduced four new Divine anti-aging products. Each advanced formula combines the unique anti-aging properties of everlasting Immortelle flowers with the boosted effectiveness of seven plant-derived active ingredients, according to the company. Pictured is the Divine Extract ($116). Containing exceptionally high concentration of active ingredients, this serum helps maintain skin’s youthful appearance, said the company.
More info: http://usa.loccitane.com
• Venin Royale offers a patent-pending, anti-aging skin care technology utilizing the concentration of 27 natural peptides, neuropeptides and therapeutic neurotoxins from pure King Cobra venom.
Its Concentrated Neuropeptide Renewal Serum also features hydrated silica, red marine algae, vitamins A, B6, C, D3 and E and other advanced skin-transforming ingredients. Due to the scarcity of King Cobra venom, Concentrated Neuropeptide Re newal Serum will be manufactured in limited quantities with the initial production to begin shipping Winter 2013/14. Those who reserve their bottles in advance will have access to the initial production supply.
More info: www.VeninRoyale.com
• Revive winter-weary skin with Karin Herzog’s Vitamin H Face Cream ($63). This ultra-hydrating day cream is packed with powerful vitamins and other nourishing ingredients to hydrate all skin types, especially dry and mature skin, said the company. Beta carotene, a natural source of vitamin A, helps to refine, detoxify and firm the complexion while fending off free radicals. Soy protein comforts and nurtures distressed skin while a vitamin B complex accelerates cell regeneration. These potent ingredients work synergistically to restore elasticity and firmness, revealing a vibrant and youthful looking complexion.
More info: www.karinherzog.com
• When’s Snow Angel is a bio-cellulose sheet mask—a soft, gentle material made from coconuts—that fits to stay on the face while it effectively transfers liquid nutrients to the skin. Popular in Asian countries for some time now, the ultrafine, three-dimensional sheet mask is now taking the West by storm, said the company. It contains arbutin, aloe vera gel and Swiss Alpine herb extract to help brighten and clarify skin, as well as glycerin and sodium hyaluronate to moisturize, and extracts from grapefruit seed, bamboo stem, pine leaf and ginseng help to keep skin healthy.
More info: www.whenmask.com
• Taut Collagen Mask is a high-intensity facial mask that instantly transforms skin texture in just 7-10 minutes, according to RenewAlliance which is the exclusive North American distributor. The mask features a concentrated blend of anti-aging ingredients including hydrolyzed collagen, squalene, hyaluronic acid and antioxidants.
More info: www.RenewAlliance.com
• Knu Anti Aging Face Lift Serum ($150), new from Michael Todd, is a fast-acting anti-aging cream containing the brand’s advanced proprietary blend of Epidermal Growth Factor, tri-peptides, plant stem cells and snail serum complex in a base of 70% organic ingredients with no added water, dyes, artificial fragrance, parabens, or sulfates.
More info: michaeltoddtrueorganics.com
• This fall, Algenist is taking skin care innovation to the next level with the new Advanced Anti-Aging Repairing Oil ($79). According to the company, it combines the performance of a serum with the unique experience of an oil. With this formulation, Algenist introduces its second proprietary ingredient extracted from microalgae: microalgae oil.
More info: www.algenist.com
• At Avon, the newest SKUs in the Anew stable are designed to work in tandem. Anew Clinical Skinvincible Multi-Shield SPF 50 Lotion and Deep Recovery Cream are said to repair the look of years of age damage and, when used together, optimize skin health. Both the lotion and cream contain technology targeted to help protect against environmental aggressors, including pollution, smoke, free radicals and UV rays.
More info: www.avon.com
• Sulwhasoo’s new Microdeep Intensive Filling Cream & Patch ($195) is a 30-day treatment that provides “dramatic correction” of smile lines by combining the principles of acupressure with patch technology. The cream contains enzyme-treated ginseng while the Microdeep Intensive Patch contains hyaluronic acid cones that enable penetration of the formula while stimulating circulation. The cream is applied in the morning and evening, while the patch is applied every three days on top of the cream and is to be worn overnight for more lasting results, according to the brand.
More info: us.sulwhasoo.com
• From ingredients to new treatments, industry expert Navin Geria—conference chair of HAPPI’s recent 2013 Anti-Aging Conference & Tabletop Exhibition—provides insight into some key issues in the war against aging skin.
HAPPI: What role does vitamin C and E play in sunscreen formulations?
Geria: Vitamin C and E, or any other antioxidant, help skin recover from UV rays and sun damage.
HAPPI: What are disadvantages of oxybenzone and retinyl palmitate in sunscreen formulations?
Geria: Oxybenzone irritates skin and helps generate cell-damaging free radicals when exposed to UV rays. Look for products formulated with avobenzone. It works like oxybenzone but does not pose any health concerns. Some research on retinyl palmitate, aka vitamin A, has shown that it breaks down into toxic free radicals when exposed to UV rays causing skin aging.
HAPPI: What role does niacinamide play in facial moisturizers?
Geria: Niacinamide increases collagen production and also softens the appearance of lines and wrinkles.
HAPPI: What role do infrared rays play in the development of skin discoloration and melasma?
Geria:Sunrays contain IR and visible light. IR rays are converted into heat and cause inflammation and is also angiogenic. Research has shown them to cause skin discoloration and melasma. Currently, sunscreens do not have IR-protecting compounds.
HAPPI: Is there a natural alternative that is clinically proven to be equivalent to retinoids?
Geria: Rosemary and bark extract from the Anogeissus tree appears to plump collagen reserves. A clinical trial by Origins showed that 83% of users experienced reduction in the appearance of lines and wrinkles and increased skin firmness with Plantscription SPF 25 anti-aging cream.
HAPPI: How can you make anti-aging products work faster?
Geria: As we age, skin cells get sluggish. If you use an exfoliating cleanser the previous night, it would help clear up dead skin cells. This would facilitate better absorption of the active deeper and quicker into the skin.
HAPPI: Are there any unique facials out now?
Geria: Caviar pearls are used by some spas, because they are thought to leave facial skin more firm. There are now beer facials promoted for men by some spas. It is said that beer promotes skin elasticity. Gold facials are offered by some spas—it is believed that it helps rejuvenate cell structure of the skin. In Japan, a spa has offered for the first time facial treatment that uses live snails. When placed on the face, they crawl around secreting slime. It is thought that slime is an excellent moisturizer and it also reduces inflammation.