Breaking News

J.R. Watkins Debuts Anti-Aging Collection

February 24, 2014

Antioxidant-infused body care now available in mass market.

J.R. Watkins makes maintaining youthful skin effortless with a new Anti-Aging Body Care system ($9.99-$12.99). The line combines the antioxidant power of grape seed and blackberry seed oils with pure plant-based moisturizers, plus nourishing vitamins A, C and E. The four-part system consists of body wash, body serum, body cream and hand cream designed to work together for maximum results.

“When developing the Anti-Aging Body Care line, we wanted to harness the power of ingredients that naturally protect skin and help slow the signs of aging,” said J.R. Watkins Product Development Director, Melissa Christensen. “The natural grape seed and blackberry seed oils are cold pressed to retain the maximum potency to protect against oxidative damage and to maintain skin’s healthy function over time.”
 
The typical anti-aging product user is becoming younger with nearly 50 percent of 18–34 year olds using anti-aging skincare products like moisturizers or serums, according to Mintel data; and 40 percent of people report feeling more confident in using beauty and personal care products made with natural ingredients.

“We recognized a need for a natural anti-aging body care line and wanted to provide our customers with an affordable and natural solution, staying true to J.R. Watkins’ heritage,” said J.R. Rigley, president and CMO at J.R. Watkins.
 
 More info: www.jrwatkins.com
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?