Breaking News

Froyo...For the Shower

February 26, 2014

Dial adds new food-inspired body washes.

Dial continues to take food trends into the shower gel category, introducing new body washes—Dial Yogurt and Dial Vitamin Boost—that are influenced by the skyrocketing popularity of vitamins and yogurt in food.
 
Dial Yogurt Body Wash has two variants—Dial Greek Yogurt is moisturizing and enriched with naturally protein-packed yogurt, and Dial Frozen Yogurt has cooling moisture to leave skin refreshed and soft.
 
Also new Dial Vitamin Boost Body Wash comes in two new products. Lotion-infused Amazing B keeps skin hydrated and soft. The oil-infused Super C formula with antioxidants helps protect the skin and create a radiant glow.
 
"Our new body washes not only use exciting, new ingredients, but they also feature our innovative Moisture Balance formula for lasting, lightweight hydration to leave your skin visibly less dry without leaving a filmy residue,” said Chris Sommer, VP of marketing, personal care.
 
This latest rollout from the Henkel-owned brand follows other food inspired offerings like Dial Coconut Water Body Wash and Dial Kids Peachy Clean Body & Hair Wash. 

Related End-User Markets:

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • Soap Opera

    Soap Opera

    Christine Esposito, Associate Editor||November 2, 2016
    FDA’s recent antibacterial ruling has soap sector stakeholders scrambling to keep some ingredients in their formulation kit.