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Froyo...For the Shower

February 26, 2014

Dial adds new food-inspired body washes.

Dial continues to take food trends into the shower gel category, introducing new body washes—Dial Yogurt and Dial Vitamin Boost—that are influenced by the skyrocketing popularity of vitamins and yogurt in food.
 
Dial Yogurt Body Wash has two variants—Dial Greek Yogurt is moisturizing and enriched with naturally protein-packed yogurt, and Dial Frozen Yogurt has cooling moisture to leave skin refreshed and soft.
 
Also new Dial Vitamin Boost Body Wash comes in two new products. Lotion-infused Amazing B keeps skin hydrated and soft. The oil-infused Super C formula with antioxidants helps protect the skin and create a radiant glow.
 
"Our new body washes not only use exciting, new ingredients, but they also feature our innovative Moisture Balance formula for lasting, lightweight hydration to leave your skin visibly less dry without leaving a filmy residue,” said Chris Sommer, VP of marketing, personal care.
 
This latest rollout from the Henkel-owned brand follows other food inspired offerings like Dial Coconut Water Body Wash and Dial Kids Peachy Clean Body & Hair Wash. 

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