Blog

Is Beauty in a Panic?

July 22, 2009

The economy has stabilized, pockets of growth are evident—hell, even Ben Bernanke seemed upbeat in his testimony to Congress. But some naysayers insist the worst is yet to come. Luckily, those nattering nabobs of negativism are merely shortsighted ad execs, that couldn’t spot a recovery—or a recession—if it was staring them in the face.

In today’s Women’s Wear Daily, women’s magazine publishers and advertising agency representatives insist the worst is yet to come—even though many of these publications are already so bereft of ads that they’re thinner than the models on their covers.

Ad pages are way off for September issues and publishers insist the beauty industry is in a panic over holiday sales. In times like these, when most are panicking, it’s time to do the opposite. I’m betting that Holiday 2009 will be much better than anyone is expecting and that the smart beauty companies will take this opportunity to grab share from their more timid rivals.

blog comments powered by Disqus
  •   Mirror, Mirror

    Mirror, Mirror

    Melissa Meisel, Associate Editor||July 11, 2016
    New technology offers interactive view.

  • Of Diaper Rash and Drones

    Of Diaper Rash and Drones

    Christine Esposito, Associate Editor||June 30, 2016
    Where was the Amazon Dash button when I was a new mom?

  • Friendly Soap Straight from Los Angeles

    Friendly Soap Straight from Los Angeles

    Melissa Meisel, Associate Editor||June 27, 2016
    Soaptopia offers quality ingredients and eye-catching packaging too.