Beauty Buzz: Urban Decay Ink for Eyes

September 17, 2009

Everyone wanted to get inked—according to Urban Decay. For Fall, the brand is bulking up its color cosmetics collection with a new range of liquid eyeliner, Ink for Eyes ($22). Touted as “having more precision than a pencil and [being] more forgiving than a liquid,” this cream formulation offers buildable coverage and increased control.

Ink for Eyes’ secret weapon is Nylon 12, says Urban Decay. This unique ingredient decreases drag for flawless application while softening and absorbing excess oil for stay-true, all-day color. In the collection, shades range from neutrals like black and brown to modern neutrals such as green, navy and purple. But I had to try Pyrotechnics, an iridescent sparkler, as 1990s glitter is back in a big way for 2009.

This retro and slightly coffin-esque gunmetal gray compact is adorned with hand-drawn peacock art and a flip-top lid. It comes with a built-in mirror for on-the-go application as well as a dual-ended sponge tip/angle brush applicator.

The narrow pan allows for a long stroke, which is needed, as it took quite a few takes to get the appropriate amount of liner on both the sponge-tip and angled-brush ends—with the sponge-tip being more successful in applying the formulation. Hint: it helps to turn the mirror sideways while applying the liner! The glitter was sparse at first, but builds into a subtle greenish/silver/blue flecked wash of color that dazzles for hours.

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