Blog

Black Friday Is Not So Bleak After All

November 30, 2009

The pundits and observers had it wrong again. While analysts were wringing their hands over the economy, retailers were ringing up sales on Black Friday, the traditional start of the all-important holiday selling season.

According to the National Retail Federation, about 195 million consumers shopped in stores and online over the Black Friday weekend, up from 172 million last year. Total spending was $41.2 billion—a slight increase over the $42 billion spent a year ago.

More good news is that consumers bought more discretionary items than last year. Nearly 33% of shoppers purchased toys, that's up 13% from a year ago.

While gloom-and-doomers will note that consumers are spending less per shopper than they did last year--$343.31 per person vs. $372.57 a year ago—Black Friday's results show that Americans are out in force once again. Now the question is, will they find anything worth buying in department store settings that haven't changed much in nearly 100 years? And you thought the recession was long!
blog comments powered by Disqus
  • The Definition of Beauty

    The Definition of Beauty

    Andrew Miller, MD, Associates in Plastic Surgery||July 13, 2015
    It's always changing, but plastic surgery can help.

  • FDA Is Back on the Prowl

    FDA Is Back on the Prowl

    Raqiyyah R. Pippins, Kelley Drye & Warren LLP||May 11, 2015
    Two Warning Letters allege certain personal care products intended for dark spots, redness or wrinkles are drugs.

  • Put Your Best Face Forward

    Put Your Best Face Forward

    Cristi Stiers, global business director, Dow Consumer & Industrial Solutions||October 27, 2014
    Cristi Stiers explains how social media is shaping skin care solutions.

  • Of Diaper Rash and Drones

    Of Diaper Rash and Drones

    Christine Esposito, Associate Editor||June 30, 2016
    Where was the Amazon Dash button when I was a new mom?

  • More Moisture? Yes, Please!

    More Moisture? Yes, Please!

    Christine Esposito, Associate Editor||March 29, 2016
    The new Sothys Hydra3HA Treatment quenches dry skin.

  • Of Maps and Moisturizer

    Of Maps and Moisturizer

    Christine Esposito, Associate Editor||August 26, 2015
    Men don’t think they need to ask for directions, and they don’t think they need skin care products either. Can the industry cash in on these lost souls?