Blog

Happy Birthday Razor Blade!

December 2, 2009

Today marks the anniversary of what could very well be considered ground zero in the men’s grooming market.
        
On Dec. 2, 1901, an American named King Camp Gillette patented a disposable safety razor. His invention gave birth to Gillette, which was sold to P&G in 2005 in a whopping $57 billion deal.
        
Could King Camp have imagined today’s disposable razors? His patented technology is a far cry from the Gillette Fusion Power Phantom,  one of the the brand’s newest razors. It features 5-blade Shaving Surface technology that distributes force across the blades for significantly less irritation and more comfort.
   
Products like the Fusion Power Phantom—not to mention Gillette’s entire personal care range—are fueling the men’s marketplace today.  According to a new report from Packaged Facts, the global men’s grooming products market is expected to rise from $19.7 billion this year to $28 billion by 2014.

Last year more than 500 new men’s grooming products hit the marketplace, according to Mintel, and more continue to flood shelves today.  Have any revolutionized the mass market the way the Gillette’s 1901 patent did?


Related End-User Markets:

blog comments powered by Disqus
  • The Definition of Beauty

    The Definition of Beauty

    Andrew Miller, MD, Associates in Plastic Surgery||July 13, 2015
    It's always changing, but plastic surgery can help.

  • FDA Is Back on the Prowl

    FDA Is Back on the Prowl

    Raqiyyah R. Pippins, Kelley Drye & Warren LLP||May 11, 2015
    Two Warning Letters allege certain personal care products intended for dark spots, redness or wrinkles are drugs.

  • Put Your Best Face Forward

    Put Your Best Face Forward

    Cristi Stiers, global business director, Dow Consumer & Industrial Solutions||October 27, 2014
    Cristi Stiers explains how social media is shaping skin care solutions.