Smashbox Heartbreaker Collection

March 22, 2010

Touted as “gorgeous spring makeup guaranteed to break hearts,” Smashbox cosmetics always deliver— and for Spring 2010, the Heartbreaker collection continues to lead the way in attractive makeup offerings. Fun and flirty describe a few new SKUs that made their way over to the HAPPI office:

Berry Hot Lip Shine ($19) is a new formulation on the classic gloss tube. This punchy rose hue has a smooth feel and ultra shine. Great over a nude lip pencil for longwear.

The latest incarnation of the brand’s bestselling Fusion Soft Lights ($30) powder imparts a gorgeous lit-from-within glow, illuminating cheekbones and highlighting anywhere you need a touch of radiance. Plus, it’s pretty to look at! The baked starlight design features white gold, bright pink, warm bronze, rosy pink and ballet pink to blend together with a brush.

Lash DNA Mascara ($19) goes back to basics in a jet black color for the ultimate fanned-out effect. A double helix brush lengthens and separates every eyelash.

Smashbox also introduced its debut fragrance, Heartbreaker eau de parfum ($22), with the line—a blend of florals and spices. The collection’s packaging features a collage of models and doodles.

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