The new American frugality appears to be lingering. According to a new poll released today by Harris Interactive, almost two-thirds of U.S. adults say they are purchasing more generic brands to save money, slightly up from February when 63% said they were doing this. And when it comes to specific behaviors that affect personal care and beauty spending, they’re exhibiting similar behavior, such as going to the hairdresser or barber less often (38%).
Surely, that is not good news for salon hair care brands, but for firms selling detergent and other laundry aids, maybe there’s a silver lining in all this focus on cost cutting. According to Harris, 24% of those polled have cut down on dry cleaning—which means there should be more laundry being done at home.
The Harris Poll was conducted online within the U.S. between June 14 -21 among 2,227 adults.