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Fall 2010 Nail Trends



Published September 30, 2010
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Fall’s crisp, collegiate cosmetic colors pop against fashion’s earthy military looks and whimsical floral prints. Cool blue, warm burgundy, soft mauve and dark green (this season’s putty gray) all appear in OPI, Essie and Zoya’s seasonal releases—proving that great minds think alike.

OPI (www.opi.com) offers a new take on classic neutrals in the Swiss Collection. Switzerland provided the inspiration for this season with a backdrop of snow-peaked mountains, lush glacial valleys and glittering lakes, according to Suzi Weiss-Fischmann, OPI executive vice president and artistic director.  Deep shades of rich color become the new basics at OPI, from dark green (Cuckoo for this Color) to glowing red (Color So Hot It Berns).  Metallic shades of exquisite pewter (Lucerne-tainly Look Marvelous) and gold (Glitzerland) offer touches of effortless elegance to any look.

Decadent, velvet hues are also big at Essie (www.essie.com), now part of the L’Oreal family.

“This fall, designers are mixing it up, combining sheer fabric with leather in deep, muted tones and bold color palettes which is very alluring,” explains Essie Weingarten, founder/president of the company.  “I drew inspiration from the range of elegant, sanguine hues and camouflage tones.”

Standout colors from Essie’s Fall 2010 collection include In Stitches, a cheeky blush pink; Sew Psyched, a sage pewter and Merino Cool, an autumn mulberry.

Zoya Nail Polish (www.zoya.com) presents six new metallics and creams for Fall 2010—Wicked and Wonderful, "the best of both worlds," according to the company.

The Wicked Collection spans from Edyta, a fern green sparkling metallic; to Kym, a cardinal mauve sparkling metallic. Wonderful features everything from Kelly, a gray cream; to Shawn, a myrtle green cream.

Cutting-edge nail color is back in style—according to research and consulting firm Kline & Company. Due to the return of nail color in the fashion world, as well as the shift from nail salons to at-home application as economic instability motivated consumers to forego salon visits, this category had a banner year. And, judging by the beautiful colors of Fall 2010, the best is yet to come!


 


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