Get Greedy with Urban Decay's Latest Primer

February 7, 2011

Urban Decay's holiday rollout, Little Sins Eyeshadow Primer Potion Set, contained a tiny but powerful weapon—Greed, the brand's newest eyeshadow primer in a shimmering gold color.

Now, it hit the market as a full-size, stand-alone SKU ($18).This long-lasting, water-resistant eyeshadow primer can be worn alone or layered for a more pigmented look. This 24-karat hue offers  sheer, lightweight finish and creates a rich, beautiful base for eyecolor, as tested by Happi. Lightweight and silky, Greed performs its daily duties and stands on its own as a shadow, highlighter or as a decadent base adding depth to other shadows.

Greed joins the other Urban Decay primers and is the best one yet, in my opinion. Other primer products include Original, which dries invisibly; Sin, a soft champagne that doubles as a highlighter; and Eden, is matte, nude shade that brightens and is ideal for more mature peepers.

The company is celebrating its 15th anniversary this year with a variety of limited edition sets. Stay tuned to Happi for more coverage on these exciting products.

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