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MAC Bloggers' Obsessions

June 9, 2011

It’s a beauty blogger’s dream come true…to thank these hardworking scouts always seeking to break next big thing, MAC Cosmetics invited nine of its blog favorites to the Toronto lab to custom-create eyeshadows or lipgloss products (both $14.50). After all, beauty blogging stems from the customer’s love of color cosmetics and other personal care products…so it’s the marketplace essentially coming full circle with the marketer itself. No one knows the consumer better than the beauty blogger.

SKUs in this hot new collection include everything from Beauty Blogging Junkie Amber Katz’s Sparkle, Neely, Sparkle eyeshadow,  a deep rusty brown with champagne-colored sparkle; to Makeup and Beauty Blog Karen Monterichard’s Evolution Revolution Lipglass, a warm peachy pink
with subtle purple, green and blue micro glitter.

Exclusively online, just like the makeup-mad minds that created them, MAC Bloggers’ Obsessions is available June 21-Aug. 2 at www.maccosmetics.com, of course. And MAC, if you’re looking for future blogger cosmetic creators, you can find me here at Rodman Publishing, I’d be happy to participate!

Related End-User Markets:

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