China Glaze for 'The Hunger Games'

February 24, 2012

American International Industries' China Glaze officially confirmed a collection of nail polish to debut in conjunction with the March 23, 2012 release of "The Hunger Games," after a few buzzworthy weeks in the beauty blogs where the project was in question.

According to the company, in keeping with the themes and messages of the story, the collection of nail polish will be inspired exclusively by one of the book’s distinct settings - the Capitol of the nation of Panem. Awash in lavish fashion, food and entertainment, Capitol citizens enjoy extreme cosmetics and body modifications, bold wigs and outlandish costumes.

The collection will be available at specialty beauty retailers beginning on March 1. It is very well rounded – hues range from Dress Me Up Fois Gras, demure mauve and grey-mauve; to Smoke and Ashes  and Agro, a glittery forest green and olive; to Riveting and Electrify, shimmer orange and glitter bronze mix.

Overall, the set is rather autumn-like with a lot of earth tones, so it will provide a contrast to the pastels  and brights often seen in Spring launches. Fans of the “Twillight” series are also very into “Hunger Games,” so this means big business for China Glaze!

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