Melvita Links Up With McGinley

November 21, 2012

French organic beauty brand Melvita is selling two gift sets for Holiday 2012 with a subtle indie approach. The company is housing its popular Rose skin care products in decorative packaging featuring photographer Ryan McGinley’s prints.

With roots in the skateboarding scene stemming from hanging out at Aaron Rose’s famed Alleged Gallery in New York City, McGinley’s work has since been on display at The Whitney Museum of American Art, The Guggenheim and other museums and galleries around the globe.
The Melvita Rose Large Gift Set  ($45) includes a Rose Nectar Skin Cream, Rose Shower Gel and Rose Hand Cream; while The Rose Mini Gift Set ($20) includes Rose Floral Water, Rose Fresh Body Milk and Rose Hand Cream.
Artist designed packaging is a key trend right now in the beauty world. NARS recently debuted its Andy Warhol collection, while Kiehl’s is selling a limited edition Kenny Scharf lotion. Also, Smashbox is said to be teaming up with street artist Curtis Kulig for a special Spring 2013 collection.
But unlike the art on the products itself, Melvita chose to keep the photography just on the box and keep the SKUs the same. Which matches up with the sensibility of the photos, as those familiar with McGinley’s work may speculate if there’s more to the pictures on the packaging.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • The Definition of Beauty

    The Definition of Beauty

    Andrew Miller, MD, Associates in Plastic Surgery||July 13, 2015
    It's always changing, but plastic surgery can help.

  • FDA Is Back on the Prowl

    FDA Is Back on the Prowl

    Raqiyyah R. Pippins, Kelley Drye & Warren LLP||May 11, 2015
    Two Warning Letters allege certain personal care products intended for dark spots, redness or wrinkles are drugs.

  • Put Your Best Face Forward

    Put Your Best Face Forward

    Cristi Stiers, global business director, Dow Consumer & Industrial Solutions||October 27, 2014
    Cristi Stiers explains how social media is shaping skin care solutions.