Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue May 2015
 •  Price Change at Lonza  •  Angus Names New CFO  •  Summer's Here at PartyLite!  •  Idea Contest Seeks Solution Guru  •  WFFC Honors Its Own
Print

Pump It Up with 'Colossal' by Maybelline



Volum'Express adds on to maximizing mascara.



Published June 2, 2014
Related Searches: color stores cosmetics happi.com
Post a comment
Pump It Up with

Maybelline New York is amping up the volume yet again with the introduction of Pumped Up! Colossal Mascara by Volum’Express ($7.77). Hitting stores this month, lashes get a major work out from this unique brush and formula duo that provides a bigger, bolder, more extreme look.
 
The secret is on the inside – the innovative double curved stem pumps a double shot of the plumping formula on the oversized brush for bigger, bolder lashes. Pumped Up! Colossal Mascara contains Maybelline’s biggest brush yet for double the collagen, said the company.
 
This year’s been big for the color cosmetics leader, as seen with a variety of rollouts, as previously reported in Happi.
 


blog comments powered by Disqus