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Pump It Up with 'Colossal' by Maybelline



Volum'Express adds on to maximizing mascara.



Published June 2, 2014
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Maybelline New York is amping up the volume yet again with the introduction of Pumped Up! Colossal Mascara by Volum’Express ($7.77). Hitting stores this month, lashes get a major work out from this unique brush and formula duo that provides a bigger, bolder, more extreme look.
 
The secret is on the inside – the innovative double curved stem pumps a double shot of the plumping formula on the oversized brush for bigger, bolder lashes. Pumped Up! Colossal Mascara contains Maybelline’s biggest brush yet for double the collagen, said the company.
 
This year’s been big for the color cosmetics leader, as seen with a variety of rollouts, as previously reported in Happi.
 


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