The brand's recent innovation is a citrus-fueled lip care product, Lip Calm ($6). Soothing, moisturizing and invigorating, it is made with 10 certified-organic ingredients, including: lemon and lime extract, tangerine extract, olive oil, jojoba oil and borage oil. The feel is smooth and light, while the flavor leans more toward “lemon lime” than “tangerine” so it’s cooling. The packaging design is modern with simple print on white, with “Lip Calm” in a larger font with the token “USDA Organic” popping out in green.
More info: www.johnmasters.com