Melissa Meisel, Associate Editor12.02.16
H&M’s latest arrivals in the beauty department have all the colors and textures for this season’s key makeup trend glimmer, sparkle and shine. The new, limited-edition selection of makeup for eyes and lips called Precious Glow will bring gleam and shimmer to your look.
Luminous skin and metallics have been big trends in beauty for the past few seasons, but now is the moment to really experiment with all kinds of shine.
“You can make a bold or a subtle statement with the buildable Fluid Foil eye colors or give your lips an avant-garde touch with our Dazzle Lip Toppers. Jewelled, sparkle or glitter makeup does not have to be just for festivalsor special occasions. This kind of embellishment is playful and expressive - something we can use however we want to, whenever we want to,” said Sara Wallander, concept designer at H&M Beauty.
Products span from Fluid Foil Eye Color to Treasured Eye Gems; the company also expanded its lipsticks with Metallic Lip Color and a Dazzle Lip Topper.
H & M Hennes & Mauritz AB was founded in Sweden in 1947 and today has more than 3,900 stores in 61 markets.
Luminous skin and metallics have been big trends in beauty for the past few seasons, but now is the moment to really experiment with all kinds of shine.
“You can make a bold or a subtle statement with the buildable Fluid Foil eye colors or give your lips an avant-garde touch with our Dazzle Lip Toppers. Jewelled, sparkle or glitter makeup does not have to be just for festivalsor special occasions. This kind of embellishment is playful and expressive - something we can use however we want to, whenever we want to,” said Sara Wallander, concept designer at H&M Beauty.
Products span from Fluid Foil Eye Color to Treasured Eye Gems; the company also expanded its lipsticks with Metallic Lip Color and a Dazzle Lip Topper.
H & M Hennes & Mauritz AB was founded in Sweden in 1947 and today has more than 3,900 stores in 61 markets.