Breaking News

A Global Ambassador for Pantene Pro-V

November 30, -0001

News from the UK is that P&G has named Myleene Klass—known for her hosting spot on her Classic FM weekend breakfast show, presenting Last Choir Standing on BBC 1 and reporting for CNN—as Pantene Pro V’s global ambassador. Ms. Klass will star in Pantene’s new advertising campaign for the launch of its Volume and Body range. As well as show off her tremendous talent for music, the spots also showcase her extraordinary beauty—her full bodied, luxe-shine long hair, cared for and styled with the products from Pantene’s Volume and Body range. Ms. Klass revealed that in becoming the new face of Pantene she has achieved one of her childhood ambitions. “What little girl doesn’t want to swish her hair in an ad? It’s the ultimate girly treat,” she said.
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.