Breaking News

A Less Pungent DHA Self-Tanner from St. Tropez

November 30, -0001

The nose knows when self tanner is in use. But St. Tropez is taking action, rolling out an exclusive new technology that reduces the distinctive smell associated with self tanners by a minimum of 70%.

St. Tropez’s new Aromaguard fragrance technology will be be used exclusively in all St. Tropez Core Tanning and Gradual Tan/Everyday products. To create this breakthrough, chemists first addressed the cause of the odor—the chemical reaction between DHA and the proteins on the outer surface of the skin. Depending on each person’s individual chemistry, the odor can vary in intensity and duration, making this the single biggest reason why some forgo a sunless tan, the company said. Understanding the nature of this odor allows the fragrance technology in Aromaguard to virtually eliminate this smell, allowing a targeted counteractant fragrance to be added to create a more luxurious self-tan experience, according to St. Tropez.

“As a leading tanning brand, product performance and personal experience are of paramount importance, so we were aware there was still room for improvement when it came to how the product smelled on the skin. We’re delighted to introduce Aromaguard technology in all of our St. Tropez self tanning products, ensuring everyone can look, feel and smell great while achieving a naturally glamorous look.” Michelle Feeney, chief executive officer.

More info: www.sttropeztan.com
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.