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A Less Pungent DHA Self-Tanner from St. Tropez

November 30, -0001

The nose knows when self tanner is in use. But St. Tropez is taking action, rolling out an exclusive new technology that reduces the distinctive smell associated with self tanners by a minimum of 70%.

St. Tropez’s new Aromaguard fragrance technology will be be used exclusively in all St. Tropez Core Tanning and Gradual Tan/Everyday products. To create this breakthrough, chemists first addressed the cause of the odor—the chemical reaction between DHA and the proteins on the outer surface of the skin. Depending on each person’s individual chemistry, the odor can vary in intensity and duration, making this the single biggest reason why some forgo a sunless tan, the company said. Understanding the nature of this odor allows the fragrance technology in Aromaguard to virtually eliminate this smell, allowing a targeted counteractant fragrance to be added to create a more luxurious self-tan experience, according to St. Tropez.

“As a leading tanning brand, product performance and personal experience are of paramount importance, so we were aware there was still room for improvement when it came to how the product smelled on the skin. We’re delighted to introduce Aromaguard technology in all of our St. Tropez self tanning products, ensuring everyone can look, feel and smell great while achieving a naturally glamorous look.” Michelle Feeney, chief executive officer.

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