Breaking News

A Less Pungent DHA Self-Tanner from St. Tropez

November 30, -0001

The nose knows when self tanner is in use. But St. Tropez is taking action, rolling out an exclusive new technology that reduces the distinctive smell associated with self tanners by a minimum of 70%.

St. Tropez’s new Aromaguard fragrance technology will be be used exclusively in all St. Tropez Core Tanning and Gradual Tan/Everyday products. To create this breakthrough, chemists first addressed the cause of the odor—the chemical reaction between DHA and the proteins on the outer surface of the skin. Depending on each person’s individual chemistry, the odor can vary in intensity and duration, making this the single biggest reason why some forgo a sunless tan, the company said. Understanding the nature of this odor allows the fragrance technology in Aromaguard to virtually eliminate this smell, allowing a targeted counteractant fragrance to be added to create a more luxurious self-tan experience, according to St. Tropez.

“As a leading tanning brand, product performance and personal experience are of paramount importance, so we were aware there was still room for improvement when it came to how the product smelled on the skin. We’re delighted to introduce Aromaguard technology in all of our St. Tropez self tanning products, ensuring everyone can look, feel and smell great while achieving a naturally glamorous look.” Michelle Feeney, chief executive officer.

More info: www.sttropeztan.com
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and