Breaking News

A Less Pungent DHA Self-Tanner from St. Tropez

November 30, -0001

The nose knows when self tanner is in use. But St. Tropez is taking action, rolling out an exclusive new technology that reduces the distinctive smell associated with self tanners by a minimum of 70%.

St. Tropez’s new Aromaguard fragrance technology will be be used exclusively in all St. Tropez Core Tanning and Gradual Tan/Everyday products. To create this breakthrough, chemists first addressed the cause of the odor—the chemical reaction between DHA and the proteins on the outer surface of the skin. Depending on each person’s individual chemistry, the odor can vary in intensity and duration, making this the single biggest reason why some forgo a sunless tan, the company said. Understanding the nature of this odor allows the fragrance technology in Aromaguard to virtually eliminate this smell, allowing a targeted counteractant fragrance to be added to create a more luxurious self-tan experience, according to St. Tropez.

“As a leading tanning brand, product performance and personal experience are of paramount importance, so we were aware there was still room for improvement when it came to how the product smelled on the skin. We’re delighted to introduce Aromaguard technology in all of our St. Tropez self tanning products, ensuring everyone can look, feel and smell great while achieving a naturally glamorous look.” Michelle Feeney, chief executive officer.

More info: www.sttropeztan.com
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.